By Mary Emma Allen Promoting Your Books At Writers’ Conferences When I mentioned to a colleague that I’d sold eight of my writers’ resource books and another on Alzheimer’s at a writers’ conference, she remarked that she didn’t know writers could do that. It all depends on the conference, but these are good places to … Read more
By Roberta Gale When it comes to media interviews, interview preparation is a two-way street. The host needs to do his part to become as familiar with the guest and her topic as possible. Whether this means reading (or at least skimming) her book, checking out her biography, or reading reviews, he should ideally be … Read more
By Patricia L. Fry When you become the author of a nonfiction book, you are also considered an expert in your field. People want to read what you write and hear what you have to say. You want to promote your book and get personal exposure by writing articles and speaking publicly. Author interviews are … Read more
By Aliza Sherman Everything I know about booking a book tour, I learned while in the music business. Sometimes, I joke that as an author I’m like a small rock band. I’ve been signed by a major label, given some money in advance to make my album, fed a lot of exciting promises about marketing … Read more
By Sandra Beckwith Publishers are willing to publicize nonfiction books when they’re released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing publicity for your title. Use a mix of these ideas … Read more
By Karyn Langhorne Back in October, a friend of mine suggested I try to set up a book signing in a bookstore near where he works. It’s a great location for book signings: a heavily trafficked mall surrounded by federal office buildings and built above a subway station. I talked with the store manager, a … Read more
By C. Hope Clark Your heart races, banging against your ribs, your chest, your throat. Fingers grip a pen to disguise the shake. The other hand flattens on your leg, your side, and your leg again drying the moisture that never disappears. You did not bargain for exhibition when you entered the world of writing. … Read more
