By Alice Loweecey
In a perfect world, self-publishing would come with a bottle of wine per book. I picture a shining, fluffy cloud appearing above my desk. With an ethereal sound of angelic voices it would open and a chilled bottle of Chenin blanc would come to rest next to my keyboard.
Still waiting for this to happen, by the way.
My first series ended in 2013 after its initial three-book contract. Because I had a new contract with a new publisher I let the old books hang. Not a smart plan, so a few years later I requested via a formal letter for my rights to be reverted to me.
The letter arrived about a month later, returning all rights, e and paper. Now that I owned my books again, I got to work.
Wine bottle #1: Commissioning covers. I decided to issue ebooks only. I’m no artist, plus I know ebook covers have to be formatted to certain specs. I got estimates from a few artists whose work I liked and fit the tone of the books. When the right artist and I agreed and I had the new covers in hand, I moved on to . . .
Wine bottle #2: Formatting. If anyone heard a primal scream from the east coast of the US at the end of summer, it was me. To make my books available on all platforms (Kindle, Nook, iTunes, Kobo, etc.) I used the Smashwords style guide.
Full disclosure: I opened the style guide, scrolled through, and closed it again. Twice. Only the money I’d already spent on covers and the knowledge that it would be a shortsighted business decision not to have my books out there made me open the guide a third time. Adulting FTW.
There are no shortcuts when formatting. Every chapter needs to be formatting separately. I kept three docs open on my screen at the same time: The final Word doc, the edited PDF, and the new Word doc for self-publishing.
Every chapter. Every book. Night after night (after the Day Job). Rechecking each book after I thought I was finished. Changing certain elements. Updating others. Editing and more editing. The copyeditor in me would not be silenced.
Wine bottle #3: Uploading. So many hoops to jump through. The carrot that kept me jumping was inclusion in the Smashwords Premium Catalog. Again, it would have been short-sighted to skip steps and cut myself off from free marketing to potential readers.
I chose to price my books at $1.99. This way I can run a half-price sale in conjunction with my next new book release. Marketing. Promotion. Getting my work out to new readers. I am so happy my current ten-book contract (!) comes with my publisher’s marketing clout and contacts. Because all that is on the self-publisher. Constant work in addition to writing a new book, because readers want a new book and authors want readers coming back for more.
I tip my fascinator to all writers going it alone. Now to work on clouds that deliver wine. In between writing, promotion, conferences, the Day Job, laundry, cooking . . .
And maybe a short nap.
Baker of brownies and tormenter of characters, Alice Loweecey recently celebrated her thirtieth year outside the convent. She grew up watching Hammer horror films and Scooby-Doo mysteries, which explains a whole lot. When she’s not creating trouble for her sleuth Giulia Driscoll or inspiring nightmares as her alter-ego Kate Morgan, she can be found growing her own vegetables (in summer) and cooking with them (the rest of the year).
Force of Habit is the first of three Falcone and Driscoll mysteries, followed by Back in the Habit and Veiled threat. You can read more sleuthing from Alice Loweecey’s character Giulia Driscoll in Alice Loweecey’s latest from Henery Press The Clock Strikes Nun.
Alice Loweecey has a Website. She also writes horror as Kate Morgan.