I just got back from our monthly meeting for the Cdn Authors Association. Our speaker tonight was an owner of a bookstore and one of the things he touched on was the popularity of POD publishers. So I snafu'd him after the meeting. I said to him that I'm a member of a writer's website, in which Jenna (author of Celine Dion's For Keeps biography) Glatzer is the editor-in-chief. His eyes perked up at that.
I gave some background info of SoS, including the worldwide literary connections. I told him the local media outlets that I plan to approach, as well as the major national media (US and Cdn) that other members are approaching, and I asked him if it would be something his bookstore would be interested in carrying.
He was interested and gave me his business card. "I" asked "him" what my next steps would be: would his store be interested in ordering directly from lulu? or would it be better for me to buy X copies to sell through his store? etc etc
He said that when the book comes out, I should bring a copy for him to see. At that point, he would decide how many he would like, though at this time, without seeing it, he would prefer that I order them b/c he is unfamiliar with lulu. Depending on how quickly the copies sell, he would later decide how to stock them. He also mentioned that, normally his store would like to make some money in the process. However, since it is for charity, he would probably not pursue a share for this particular book.
The amount of local and national media coverage SoS gets, will do our work for us. When the public hears about it, if they don't immediately go online to buy it, they will remember it. If you were to get interviewed in the paper or on the radio and you mention that you are planning to approach local bookstores like Bob's Book Barn, the public will go to Bob and say, do you have SoS? Or, can I order SoS through you? If Bob were to hear about SoS, and then you walk into his store and say, Hi Bob--wanna stock a great book? he may in fact want to kiss you! Because not only is Bob helping a worthwhile cause by selling SoS, he is also going to prosper b/c maybe Mary-Jane Doe will buy two other books while she's in there buying SoS.
I think most american bookstores will have no hesitation to stock SoS and it will be your easiest sale ever. This is one time each of us will have absolutely no problem selling a bookstore on stocking a book; SoS will sell itself.
You don't need any more confidence than that.
kim