True. Especially for editors. They are the typical parent. You could always go with a more editor-friendly title for your submission, then add some suggestions for the final title.
Puns are pun-alicious. I actually have two ideas for kids books where the idea actually came from the pun, as opposed to having a story and then finding a pun for it. Of course I've no idea how saleable they are, as they're nowhere near finished (or even begun, really).
Punny titles are funny. (Oh brother, I think I had too much coffee today....) Seriously, as others have said, parents will pick up a book if the title grabs them, and puns are one of the ways to do this.
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