I've had a website for years, and I only just began blogging (it's a
Writer Beware blog, not a personal one, done jointly with Ann Crispin, the other half of Writer Beware).
My website is about much more than just my books; there's personal information, articles, book reviews, and a resource on building a writer's website. It's not static--I add new material to it regularly to encourage repeat traffic. If I do decide to start a personal blog, I'll do so as a feature of the website, a way of adding more content.
I'm not sure yet where the Writer Beware blog will go--Ann and I are still feeling our way with it. We want it to be useful as a resource for writers, but we also want it to be a more personal window into the work of Writer Beware, and to some degree into our lives (though both of us are wary of putting a lot of day-to-day personal info online).
I think that for writers, blogs are starting to become what websites used to be: a way of personally interacting with an audience. All the things that used to be said about websites--make it personal, make it content rich, keep it changing so people will come back--is now said about blogs. Perhaps not surprisingly, blogs now suffer from the same problem that websites do: there are just too many of them, and anyone starting one is going to be one grain of sand on the beach of the blogosphere. Some writers see their blogs as a way of self-promoting, but unless you have an audience that will come looking for you, or unless you can come up with some fabulously unique hook (and a way to let people know about it), I think you face the same traffic issues as with a website. If you build it, they won't necessarily come.
Frankly I find it all rather exhausting. I probably write a million words a year, between my novels and articles and Writer Beware emails and posts in forums such as this one; the prospect of having to write thousands more in the form of blog entries just makes me weary.
- Victoria