What I'm Learning as I self-publish Loving Emily

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annetpfeffer

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After writing and re-writing it for three years, I made the decision a few weeks ago to self-publish my YA book Loving Emily. I'm really excited about it -- I think self-publishing is the future of books, to be honest.

Although the manuscript won't be completely polished until mid September, I've set up a website to pique people's interest.

www.annepfefferauthor.com

In the first three days, I had 49 visitors who spent an average of almost 5 minutes on the website. I managed that by sending emails to people I knew. Now, I've got to get the word out to people I don't know!

I'd be happy to share ideas with you all. I'll keep posting new experiences as I go.

Anne Pfeffer
 
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annetpfeffer

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More about my website

I made my own website, as you can probably tell if you look at it. I'm going to get a designer to spruce it up, but for now it's functioning.

I used www.wix.com, which is truly user-friendly, even for a computer simpleton, like me. It's by far the best software I've found for making websites.

With your wix website, you automatically get Google Analytics, which provides cool statistics about how many people are coming to your site and what they're looking at.
I just wish it would tell me who they were!

If anybody's familiar with Wix, do you know how you can get page elements perfectly aligned? It's something I haven't figured out yet.

www.annepfefferauthor.com
 
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kaitie

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I don't know anything about website stuff, but just wanted to say good luck and let us know what works and what doesn't for you. :)
 

annetpfeffer

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How cool is Google Analytics?

Google Analytics just reported to me that, since I put up this thread a half hour ago, I've had two visitors to my website from AbsoluteWrite!

Instant gratification: it's the best thing about the Internet.
 

FrederickCross

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Google Analytics works with a day of delay. I have never seen stats updated in real time ;)

As for your site, it's actually pretty decent considering it's been created with an online tool, I don't care much for the way the scrolling is done in the Chapter 1 & 2 sections but, that's a matter of preferences.

The thing I would change if I were you, and if you can but I doubt it, would be to remove the "Wix.com" thing in the title of your site. I don't know what the option names are exactly, but it's probably under Title, Site Name or Site Description.
 

annetpfeffer

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Frederick:
Thanks so much for the comments. That's really interesting about the day delay thing. All I know is that, any time I post something somewhere about my website, I see instantaneous changes in my GA results. But maybe they are from a day ago!

Thanks, too, for the other website tips. It needs work -- that's for sure. But the good thing is, folks, a website doesn't have to be perfect to get results!

www.annepfefferauthor.com
 
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annetpfeffer

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Hot tip

For the most amazingly thorough inside info about self-publishing, go to http://jakonrath.blogspot.com/

Joe Konrath is one of the best selling self-published writers in the US. In his blog, he and other self-pubbers share their experiences. It's a wealth of information!

www.annepfefferauthor.com
 
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CaroGirl

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I just took a glance, but it says your book will be published in the fall of last year. I think you mean 2011.

Good luck with it all!
 

annetpfeffer

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Finding a Book Formatter

When you publish an ebook, you have to reformat your manuscript to conform to the requirements of Kindle or whoever else you're using. Computer savvy people can do this themselves. Under no circumstances will I be doing this myself!

There are professional book formatters who will help you for you $150 and up. But I've learned that many are bogged down with orders and have two to three month queues of work lined up. So, tip for the day: call early to get in line!

www.annepfefferauthor.com
 

annetpfeffer

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Time for some website statistics

I've had 110 visits to my website (60 new visitors and 40 returning) with a total of 530 page views. I'm proud to say that these numbers now include at least a few people who are not in my immediate gene pool.

I've had visits from Russia (that would be my neighbor, Oleg, who's in Moscow right now on business) and Canada (Diane, my online Lexulous partner).

Onward and upward!
 

kaitie

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For the most amazingly thorough inside info about self-publishing, go to http://jakonrath.blogspot.com/

Joe Konrath is one of the best selling self-published writers in the US. In his blog, he and other self-pubbers share their experiences. It's a wealth of information!

www.annepfefferauthor.com

He's a good source of information, but has an extreme bias so it's best to keep that in mind when reading him. From some of the comments I've seen him make there and in the past (around here and in interviews), it tends to be a bit exaggerated.
 

annetpfeffer

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Good point

Hi Kaitie,
Thanks for posting comments. Konrath definitely has a bias, because self-publishing has totally worked for him. It's true that it doesn't work out for everyone. But there are so many ideas on his website! That's what I like.

I've read a bunch of his guest posts, and he has featured some people who have struggled with self-publishing and even tried to trouble shoot for them, figure out why it's not happening. My guess is: either their books don't have enough market appeal or they're not spreading the word.

Also, luck plays into it, too.
 

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I forgot to add yesterday, in the YA Picks section, you should make the link to your blog clickable and open in a new window. Same as any other outgoing link on your page ;)

As for Google Analytics, I don't know. Maybe they changed it or maybe Wix has some kind of partnership with 'em. I've been using it for years but I'm just one guy who doesn't have an internet empire so, I probably don't have the good stuff ;p
 

annetpfeffer

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Welcome back, Frederick!

You're right -- I do need to make the link clickable -- but I can't figure out how to do it! As for Google Analytics, I think they do have instantaneous updating -- it may well be a new feature.

Thanks for your suggestions and comments!
 

FrederickCross

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It's quite possible that it's a new feature, indeed.

As for eBook conversion, Amazon offers tools to convert your document (I don't remember what were the formats supported but, probably .pdf, .doc and .epub) to a Kindle friendly format. Free of charge. So, once your book has been edited and stuff, your probably can do the converting yourself ;)
 

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For the most amazingly thorough inside info about self-publishing, go to http://jakonrath.blogspot.com/

Before you take all of his advice as gospel you might want to read this.

Joe Konrath is one of the best selling self-published writers in the US. In his blog, he and other self-pubbers share their experiences. It's a wealth of information!

www.annepfefferauthor.com

My bold.

How do you know this? Where have you seen this verified?

Please be careful when you make claims like this. It might be right: but it might well be wrong too. Just because a couple of people say it's true doesn't mean that it is, and if it's not true then by repeating it you're becoming part of The Great Misinformation Machine.
 

annetpfeffer

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Dear Old Hack: You make a good point. I was relying on the sales figures in Konrath's own blog, not an objective outside source. So I hadn't confirmed, as an investigative reporter would, exactly where Konrath's sales stand in the self- publishing world. I will take more care not to misspeak on this blog.

My point was simply that I have found Konrath's blog to be a good source of information. Self-published authors share their experiences, and I've learned a lot. Of course, you have to consider the source always, when getting information off the internet, but the readers of Absolutewrite don't need me to tell them that.

The readers here will take a look at Konrath's blog -- or they won't -- and they'll make their own decisions as to whether they think it's useful to them. It has been useful to me.

If you have information you'd like to pass on to me and the other readers here, I'd love to hear from you. I've seen the Self-Publishing Review -- I'll go back and look for some of your pieces.

Thank you again for your comment.
 

annetpfeffer

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Dear Old Hack: I went back through my notes, and I know who you are (I think). I think you're the reviewer who caused me to go into a panic over en dashes and em dashes. It was a good learning experience. I researched how to do them and then went through my whole manuscript, fixing the errors. So, thank you for keeping all of us honest! Or me, at least!

www.annepfefferauthor.com
 
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Old Hack

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Anne, I'm glad to have helped you in some way. Thank you for letting me know.

Writers don't need to confirm their sources "as an investigative reporter would" (although it does no harm); but if they're going to follow the advice given by various blogs it helps if they understand the various agendas held by the blogs concerned--mine included--and thoroughly check out all sides of the arguments provided.
 

thothguard51

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Annet,

First I want to wish you much success on this venture.

Second, I just want to point out that hits on web sites do not equal sales. When your book is finally for sale, you will see lots of hits but very little sales. Do not get discouraged by these stats as you have a lot of competition out there with tens of thousands of self published authors and they all go through the same thing.

As far as getting the word out beyond your web page, spamming all over the Internet really does not work. You have to find your targeted audience to know where to place your tags and such. Maybe a little questionnaire on you site, something fun for the visitors, but informative for you will help you determine where best to spend your energy...

Good luck
 

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Google Analytics does not take a day to display new information. I use it on my open source code projects and on my blogs and see hourly reports.

As for the current top self-publishers and independent publishers, try consulting the new Amazon Kindle Indie Bookstore, which will show you the "independents" that go through the KDP system themselves. In the right most column, it shows a sorted ranking of the top "independents" in the Kindle paid bookstore. If you click on the title, it will expand to show the correlation in the full list of paid rankings.

From my experience watching lists and the monthly sales postings at the Kindleboards, JA Konrath has had some excellent sales months (in excess of 1,000 sales a day in early March for The List alone when his book held in the top 50 Kindle paid list for a month and 60,000 dollars in March from self-publishing). However, currently, as far as I know, he has nothing in the top 2,000 paid (but many of his books are within the top 3,000 paid) kindle titles (you can verify this by looking at his titles), which generally averages 8-10 a day, from what I understand from others posting on KB. With 41 titles, last I heard, he is certainly doing okay.

I'm sure he's working on another book or maybe even several of them for the Thomas and Mercer contract he recently signed. I wouldn't be surprised if you see his sales jump considerably with the release of his next books. He certainly has a strong brand and is a popular author. And you can check his titles as JA Konrath and Jack Kilborn yourself for his stable positions on the Amazon paid lists. As others have noted in this forum, an author might fake a good ranking for a short period of time, but to fake it for a long time against an automated system based on statistical models? Seems highly unlikely.
 

annetpfeffer

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In response to the comments from thothguard 51 and Rex Jameson, boy, do I have a lot to learn! Now I have to figure out what is meant by "placing tags" and how to work the Kindleboards.

Thank you both for the advice and the information.

www.annepfefferauthor.com
 
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