How do I go about getting speaking engagements that pay or at least pay for my travel expenses? I have specialized in my talents and feel people can benefit from what I have learned. I am eager to share my expertise with those who care to accept it.
First list of questions: Legitimacy?
I mean that literally, from the standpoint of legitimacy, why would anyone listen to you. Are you an author on the subject? Are you featured in any magazines, journals, etc that would give you legitimacy? Are you an expert in your field and acknowledged by your peers?
Serious questions please answer.
Second list of questions: Audience?
Who would be your target audience? What are their demographics? Where are they located? Are you talking academia, business, homeowners, normal consumers, students, teachers, who???
Third list of questions: Benefits/value
What are the tangible benefits of your talk? How will your talk benefit the audience? What value will the audience derive from your talk? What problems does your lecture hope to solve? Why would your target audience care?
So, let me give you an example. Lets say I have established myself as the best car painter in America. My cars are featured in Hot Rod Magazine and I win contests all the time. I utilize a new technique that I developed myself.
So, if we apply this to my list of questions.
#1 Legitimacy: Yes. I have plenty of awards and spots in prominent mags
#2 Target Audience: Those in the business of painting cars especially custom jobs as well as serious hobbyists
#3 Value/Benefits: I will be teaching my trademark techniques that aren't avialable anywhere else. My audience will be able to use my lecture to improve their skills, get jobs they weren't getting before, maybe expand to custom jobs, charge more, etc.
So answer my list of questions and we will go from there.
Mel...