In 1993, barely anybody was online yet. The Lynx browswer was still the only game in town. Web pages were all text and links. Everything was in Times New Roman font, and the only formatting control you had was over the size (headers) and certain emphasis marks like bold and italics.
There were no colored fonts, and it wasn't possible to integrate images into a page. None of that would happen until Netscape came along in 95.
In fact, in 1993, Windows 3.1 was still the standard OS, probably the fastest connection speed you could hope for was 28.8KPS, and in the media, the internet was still being referred to as "The Information Superhighway" and it was discussed as a future phenomenon... ie "In five years, 70% of American households will be wired up to the information superhighway."
In order to have a web page in 1993, you had to know HTML. You had to mark up the pages yourself in a text editor. There was no such thing as a "webspinner" or "what you see is what you get" editor yet.
The whole thing blew wide open in 1996, when windows 95 swept the nation, along with AOL. There was also a fierce competition between Netscape and Internet Explorer - both of them inventing new HTML tags to allow for more dynamic web pages.
Online journaling was a phenomenon that began around 98, among teenaged girls, all of whom were out to show just how great they were at formatting their own sites. Such journals were typically sleek, minimalist, and full of attitude.
These journals rose as a backlash to the typical "geocities" type home-pages with god-awful background tiles - gaudy fonts, and lots of cutsie-ootsie animated GIFs - usually with a Calvin and Hobbes theme. Those began to die out in 1998.
The minimalist Grrl-power journals were a short lived fad. BLOGGER type services came along to open the world of online journaling to the averag idiot who had no ability to code with HTML. Suddenly anybody could have a nice looking "web log". This began in 1999, but didn't catch fire until 2000.