Interesting blog post that, IMO, has a lot of merit because it forces you not to take the reader for granted.
http://blog.stevenpressfield.com/20...ost-important-writing-lession-i-ever-learned/
(bolding mine)When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. You begin to understand that writing/reading is, above all, a transaction. The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer, must give him something worthy of his gift to you.
http://blog.stevenpressfield.com/20...ost-important-writing-lession-i-ever-learned/