i wasn't sure how the studios still manipulated the movies to make certain ratings happen. i imagine it's the same as it's always been (at least since they started doing it

), but i can hardly pretend to be an authority on it.
i've seen some movies recently that just baffled me as to why it was made. 'd.e.b.s.', for instance. i thought it was going to be a 'cody banks' thing for mid-teens. i rented it and it was rated pg-13, which i didn't understand when all the previews i'd seen for it made it look very kid-friendly for the most part. turns out it's nothing more than how two chicks meet, one evil, one good, and fall in love in this big lesbian thing. i actually rather my niece watch '(insert time of day) of the living dead' than that, i think. at least 'dead' wasn't pretending to be anything other than what it was. what i got out of 'd.e.b.s.' was a movie supposedly suitable for 13 year old girls, which it obviously was targeted for, and you get this long message about how it's okay to be a lesbian. not that there's anything wrong with that. and, true, they say everything that's in the movie in those tiny boxes on the back, but when you've seen a hundred previews for 'racing stripes,' say, why bother looking at the rating really?
sure, it was my lapse as a viewer to not look, but all the advertising for it, even the synopsis on back, completely told a different story. okay, the trailer for it had the two young women *almost* kiss, but that was followed up by a joke to indicate that that wasn't the cruxt of the flick. the rest made it seem pretty regular fare, especially considering we don't know what evil influence the MC might have been under (though it turns out there was not one) and an indication that one of the girls slept with a young dude. this isn't an anti-gay statement, just that a pro-gay message has no business being dressed up as a kid's movie, i don't care how 'hip' hollywood tries to make it seem. suitable for 13 year olds? confusing is more like it. removing all the mildly bad language still, i think, should have gained it the same rating based on content.
that is to say, you might conceivably force a 'r' rating even if you removed all the 'bad' stuff if the content is so skewed.