I don't think blogging is inferior. I just like naming my work like I think it's supposed to be. I have blogs, I do Examiner, I write for other people's blogs, and I write for About...I just sincerely have never heard of About.com being called a blog network. I thought of it as a website, and I also have a blog there too. If it's really somehow a blog network..I've learned something new is all, today, I guess.
Here's the thing; it's not a content-driven genre.
The big category for all these places, About, Examiner, the Water Cooler, Live Journal, Blogger and your own Web site/domain, or Google sites, or etc. is that they are ALL Web sites. They are all created with HTML, javascript, css, and sometimes a back-end database and scripting language.
All of them use HTML; all of them run off of a Web server, all of them are readable by a Web browser.
The reverse chronological order, time and date stamps, archives, rss feeds, comments, author link, tags and categories are characteristic of Weblogs, or blogs.
eHow, Demand studios, Studio 101, Hub, Squidoo, all use content management systems, but they are not blogs--in part because some of them are work-for-hire sites, in part because they tend to be categorized based on content rather than author, in part because they don't use the reverse chronology, etc. of blogs, nor are the CMS systems they use blogging systems.
Examiner and About both specifically identify themselves as blogs in their code, aside from the other indications.
The thing I can't wrap my head around is the assumed qualitative distinction regarding writing--which . . .
I do the best I can all the time, even here.
The tone/voice/register is different here, on my personal blogs, or on my teaching blogs, or on the many paid blogs and sites and publishers I write for because my purpose and audience are different.
I do take all my writing seriously, to the point where I'm teased by some people about editing for spelling and grammar and punctuation on AW. I really can't spell, and commas seem to wander over from other people's posts and get stuck in mine [cough].