I keep hearing the $10k mark (around £6-7k in the UK).
By the way, in my personal view, big advances = big investment from publishers so they are certainly preferable. When I say 'big', I mean of the 100k or so variety. By 'investment', I mean in terms of marketing and time. So don't ever think 'O crikey, I'd rather not get a fab advance' cos a fab advance means the publisher has uber confidence in you.
Of course, this can 'backfire' in that some uber advances don't earn themselves out and this in turn can give you some troubles (eg. 'doh, s/he didn't get enough royalities to cover the advance, should we really invest in his/her next book'?) but hey, what's life without taking a risk or 2? And anyway, you don't need to pay it back in monetary terms, just rep. But tbh, publishers know what they're doing so if they give a fab advance (eg. Meyer, Marr proportions etc), it's a damn good sign the book is gonna be a success. And it usually is.
