Where to aim?
Anywhere that nothing vital gets a hole poked in it. This is fiction. You get to play like you like (all while keepin it real, man...)
Then there's this: I once watched a guy crash a bicycle while transporting a quart of beer in a glass bottle (don't drink and drive … bicycles included). He landed palm-first on that glass bottle, broke it, and glass cut deeply into that hand, severing tendons, veins, an artery. He came running across the street toward me, great big gouts of dark blood pumping out of that hand, a look on his face like, My God, I'm Going To Die Right Now! Thirty yards later he was in my shop, all weak and pasty white and muttering about everything going black. I sat him down in a chair and clamped off the leak, all the while keeping the wound elevated, telling him in nice, calm words that he'd be okie dokie. Short of that, I'm pretty sure he would have conked out on the spot. Dude was withered, wilted, and weak. But I think it was more from queasiness on his part than blood loss.
So is your character queasy? Pass out at the drop of a hat, stub of toe, prick of finger, sight of needles?
'Nother story: Guy I once met got into a fight with a dude who pulled a knife and sliced his upper arm to gory bits in four or five slashes. Guy puts the dude down and feels all weak-like, just sleepy tired-like, and that simply from blood loss. But then there was another guy I met whose car got hit by a boulder barreling down a mountainside. Car flipped over and crushed his arm mostly off at the biceps. Gory bloody mess, and he never once lost consciousness despite suffering a much worse looking wound.
Based upon that anecdotal evidence, I still say it's pretty much up to you make up what happens, and to give your readers a plausible explanation. That's all. Unless you specifically need to explain medical details, most folks will go along for the ride if you make the scene believable, either by saying that your character passed out due to blood loss, or shock, or both. Easy as words on a page, and the willing suspension of disbelief.