I don't know if there's really a job opening, but when I browsed the Herrington catalogue last night, I thought there should be. What kind of moron writes product headlines like this?
(The image isn't great. It says, "Read in Bright Sun Without Squinting--Polarized Sunglasses With Built-In Magnifying Readers Keep You from Looking Like a Fool!") Frankly, it's going to take a lot more than sunglasses to keep that guy from looking like a fool.
Okay, that was lame, but not something to fire the poor copywriter over. For that, you need this headline:
("See What You're Screwing--Even With the Lights Off!") Geez-louise, doesn't anybody the least bit worldly approve copy?
Maryn, who literally spewed her beverage when she read the second one
(The image isn't great. It says, "Read in Bright Sun Without Squinting--Polarized Sunglasses With Built-In Magnifying Readers Keep You from Looking Like a Fool!") Frankly, it's going to take a lot more than sunglasses to keep that guy from looking like a fool.
Okay, that was lame, but not something to fire the poor copywriter over. For that, you need this headline:
("See What You're Screwing--Even With the Lights Off!") Geez-louise, doesn't anybody the least bit worldly approve copy?
Maryn, who literally spewed her beverage when she read the second one
