I self-publish, doing it all. That includes now easing into publicity, creating YouTube videos among other avenues. I can do all this fairly well because I came to self-publishing with a lot of experience in each of the jobs, though I’m a highly paid aerospace engineer. I was often loaned out “because you are so good with words and artwork” and so was several times apprenticed to experts and picked their brains while doing the detail work they could off-load on me.
So I KNOW the tremendous amount of work, skill, and experience which goes into each of the many tasks. And I intend to off-load most of it if I can to professionals in trade publishing as soon as I complete Shapechangers’s Destiny, the last part of the trilogy which rounds out the list of books you see in my sig.
I just don’t get the self-publishers who disdain the many pros who create the books which go onto the bookstore shelves, whether physical or digital. I can only assume that the idiots are not very good at the dozen-plus jobs which moves a book out to readers. And thus are blind to what a really good pro does in each of those jobs.