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Old 01-20-2013, 02:05 AM   #1
Lia_joy
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pitching a personality profile

When you pitch a personality profile idea to a magazine, do you first secure the interview? Or do you sell the idea and then pursue the subject?

My idea is for a local women's magazine and I'd like to profile a local professional, who I've worked with so it's not like I'm after a celebrity but I also don't know for sure she'd be interested.
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Old 01-20-2013, 07:58 AM   #2
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In a case in which the whole article depends on the person you hope to interview, you should definitely get the subject on board before pitching. If you don't, you risk getting the assignment, and then not being able to write the article if your subject won't agree to the interview. That would make you appear unprofessional to the editor.
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Old 01-21-2013, 10:08 PM   #3
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Thank you
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Old 02-01-2013, 06:42 AM   #4
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Unless it's a huge star, your subject will probably work with you. He/she will agree to the interview knowing a published piece is forthcoming, then with that secured, you can pitch the idea to the publication.
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Old 02-01-2013, 09:34 PM   #5
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Right--my approach is to call or email the interview subject before I begin pitching with something like, "I'm preparing a pitch to xxx magazine. If I get the assignment, would you agree to an interview?" And then I go on to tell them a little about the query process (it could take several weeks before I know anything, I may pitch more than one mag, etc). I also let them know how much of their time I'll need for the interview, and ask if they'd prefer an in-person or a face-to-face interview (depending, of course, on whether or not a face-to-face is even feasible).
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