So instead of either-or, you opt for all of the above, simultaneously?
This is a tip I got from KL Brady's blog INDIE PUBLISHING ON THE CHEAP
now she is with a large trade publisher who contacted her to purchase her books:
http://cheapindieauthor.blogspot.com/2010_02_01_archive.html
Well, as the cheap indie author,
I selected: Lightning Source, TextStream, and Createspace. Why? Because I wanted to be able to offer my book to bookstores while maintaining maximum control over pricing, discounts, and returnability.
- I had complete control over my cover design. With many full service PODs, they use templates and stock photos that make your book look "self-published."
- I have the technical savvy to set up my own files.
- I hired my own editors and got a better perspective because I used someone directly from the publishing industry. With those services, you don't know the professional history of the editors that work on your book.
- I could offer returnability at no cost, something most companies charge $699
- I designed my own book interior (Design Wizard - $37--Google it)
- I controlled my own pricing--for free. Most do not allow you to set your own price. I went to the bookstore, checked out the prices on books similar to mine, and set the price accordingly.
- I can set my own wholesale discount for FREE; this allowed me to set a standard wholesale discount.
- Createspace is an Amazon company, so they take the lowest discount for Amazon sales (40%); Through anyone else they usually require 55%. So by using Createpace, I'm keeping more royalty.
So, to sum up, before you sign up for ANY POD, if you endeavor to get into bookstores ask the following questions.
- Can I set my own price?
- Can I use my own ISBN?
- Is the agreement non-exclusive? (A MUST--if you want to work with multiple companies)
- What wholesale discount do you offer to retailers, Amazon? Can I set my own discount?
- Do you offer book returnability? How much does this service cost?
- Which distribution channels do I have access to (Ingram and/or Baker & Tayor a MUST)
Mixed Service Companies: These companies let you do things your way. If you need more services you can get them. But if you don't need the services, you could potentially publish your book for FREE.
- Createspace: Cheapest package: Free; Set Your Own Price - Yes, Free; Set your own wholesale discount - No; Distribution - Expanded Distribution With ProPlan ($39) - Yes, Ingram, Baker & Taylor, Amazon. Wholesale discount - 40% Amazon, Bookstores ??? (author gives up 60%, we don't know what goes to the retailer).
Minimal Service. These companies provide you with printing services and access to distribution channels ONLY. No editing, no book design, no marketing, no nothing. They are the cheapest because they don't offer these services. You have to format and submit your own files in PDF format. But they give you the most direct access to the distribution channels because they are owned by the distributors. This means, instead of the middle man, you're working directly with the companies and your books get listed much more quickly from the point of signing up. These companies work with major publishers, like the Hachette Group, on a regular basis. So they don't just work with authors, they work with presses of all sizes and prominence.
- Lightning Source - $37.50 book interior upload ; $37.50 bookcover upload; $30 for proof (includes overnight delivery); $12 for listing with Ingram; Set your own price - Yes, Free; Set your own wholesale discount - yes, Free; Book Return - Yes, cost to print book +$1.00; Baker and Taylor, Ingram (Listing to Baker & Taylor takes 4-6 months, Ingram - Immediately)
- TextStream - $30 file set up; listing with Baker & Taylor; Set your own price - Yes, Free; Set your own wholesale discount - Yes, Free; Book Return - Yes, Free; Distribution - Baker and Taylor (immediately).
Goals: To get my book onto as many major book retailers as possible. To get my book on bookstore shelves. Getting onto online retailers seemed to be the easiest thing. Getting into bookstores, not easy AT ALL. Through my research, I found out that you need several things to get into bookstores.
- You book must be set at a retail price comparable to similar books on the market.
- You must offer a standard industry discount typically between 40-55%.
- Your book should be returnable. That means, if a retailer can't sell it, they can send it back to you for a refund.
- Your book should be available through a major distributor (Ingram, Baker & Taylor)
- It should have a professional-looking cover and interior.