I've created a vast 'verse (called Middangard in some tongues) where the 'northern lands' all have languages based on Celtic or Germanic languages. Then I've adopted naming schemes from the cultures I've used as inspiration for elements of those lands. So several, based on the Nordic lands, use the '-son' or '-dottir' suffix (in the appropriate language), while one based on Irish cultures has a long surname that gives father, mother and grandparents, but the person is more commonly identified by a nickname. In another land, the nobility have no surnames, only Houses named after their landholding (i.e. the House of Dark Cove is that of the Earls of Dark Cove), while commoners do have surnames, but cannot name themselves after an actual place - thereby making surnames (more commonly known as kin-names or kindred-names) usually occupational, patronymic, or descriptive (e.g. Armstrong, Redlock, etc.).
Names are what got me into etymology and a potential obsession that has resulted in me probably spending more time world-building than writing.
Another land just uses a nice standard mix of names like our own, but almost all are based on Welsh or Old English/English (essentially as little non-Germanic and non-Celtic influence as possible).
Yes, I'm obsessed. Can't find it in myself to care. Shame I can't get a job researching etymologies.