Best selling author goes direct

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Miss Plum

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One of his many concerns about the current publishing market is that the process often takes 12 months or more to get a new title into the hands of his readers.
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He definitely has a point there, especially for non-fiction authors who write about fast-breaking business developments.
He [Mark Coker, chief executive of Smashwords Inc., an e-book publishing and distribution platform] said that "midlist" authors—those who are successful but not best sellers—who receive minimal marketing support from their publishers may be tempted to follow Mr. Godin's lead.
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I wonder how that would work. How do midlist authors get that big a platform? He must be talking about people similar to Godin, whose blog already has 438,000 followers. That can only happen in nonfiction.
 
Phaeal

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A move to nonfiction forum might be helpful?
 
Devil Ledbetter

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you martyr and shine.
I've followed Godin for a long time. Being in marketing, I'd be crazy not to. But his books are all non-fiction, super easy to read "sound bite" stuff. With his huge following, he'll easily get away with going direct.
 
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He [executive of e-book publisher] said that "midlist" authors—those who are successful but not best sellers—who receive minimal marketing support from their publishers may be tempted to follow Mr. Godin's lead.
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Popularizer in marketing with public speaking and internet platform decides to market his own 'how-to', non-fiction books on the internet
. . .

Very happy for him , but not seeing how this relates to midlist fiction.

JoB
(somehow not tempted)
 
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Raphee

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All I can say is that we might be seeing more of this happening. Perhaps in fiction too, at a smaller scale...not today but tomorrow.

I remember the naysayers of Kindle and I think the success of e-books surprised many of us.
 
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