Clearly there IS a strong market for categories. They are often the target of scorn from outsiders, and who can blame comedians who take potshots at titles like
The Playboy Sheikh's Virgin Stable-Girl? (Dang, I wish I'd written that one, if only for the bragging rights!)
HQ is the unopposed Queen of Categories, is very well aware of it.
Categories are comfort food for the mind, undemanding, unpretentious, escapist entertainment with a guaranteed happy ending. That's why we love them! There have been times in my life when I very much needed exactly what they provide. I've not cared if the writing was award-winning or not, I just wanted escape.
There are plenty of established pros who will write a HQ category for cash and leave it to their agent to do the heavy lifting. These writers are secure in their status.
There are plenty of aspiring writers who don't care whether their work is considered a pro sale or not, so long as their HQ book is in the store for 6 weeks and that their checks clear.
But this is a solid kick in the goolies for aspiring writers who want the cash AND to be seen by others in the industry as professionals, eligible for memberships in organizations like RWA and deserving of respect from other writers.
Jackie Kessler put the bad bits about the HQ/Hh jiggery-pokery in good order,
well worth reading.
If HQ insists on bulling through with this Hh crap and continue to pretend nothing's wrong being in bed with a vanity press, it may well impact on their category lines in the long run with fewer writers sending in work.
Or nothing at all can happen.
They're likely counting on that and unworried.
It's
good to be queen.
.
Up to a point...