Disney buys Marvel Entertainment

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katiemac

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Disney has the kiddy market, and it has the tween/teen GIRL market. What they don't have is the tween/teen BOY market. It has been a major hole for them.

(snip)

Same will happen here. DIsney want Marvel CONTENT. They want what Marvel Zombies like because they Disney makes money off Marvel Zombies.

Exactly. Marvel is nothing to Disney if they force them to change. Disney owns a bunch of companies, and not all of them produce strictly happy-go-lucky products.

This article is a good one to read.
 

jst5150

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Disney has the kiddy market, and it has the tween/teen GIRL market. What they don't have is the tween/teen BOY market. It has been a major hole for them.

Now they do.

I only kinda agree with this.

That tween/teen market is dominated by video games. DOMINATED. And there, comic book titles don't sell well. Ever. Mostly because the titles that are produced are CRAP. The recent Batman: Arkham Asylum release is an exception, the first in some time. Comic books themselves, the core publishing properties do OK, based on reports and numbers. Disney liked Marvel Entertainment. A lot. Marvel Comic Books is a nice aside. There's a whole "what's the half life of the printed comic book" discussion here that tags on to this.

However, the part of me that does agree is swooping up the big movie properties: Spider-Man, X-Men and so on. There's $3 billion in movie sales. Those are all date movies. Superheroes play on the immortality we felt as teens, esp. males.

Another thought: be interesting to how Disney reigns in all the cartoon properties and if they do go to one young male centered network or will they still be doled out on Cartoon Network and the like.
 
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