Also, one thing has really been annoying me lately -- what I call "big ass assumptions" in reader reviews. Some reviewers seem to have this assumptions that if someone else agrees with them, then that person must have an agenda or bias. If someone didn't like a book they loved, it's because they're mean or an idiot. If someone liked a book they hated, it's because that person is an unthinking fanboy, or worse, the author or his friend or agent or neighbor. Never mind that there are dozens of reviews written in different voices.

For example, I recently read a review that started with "Now that you have read the reviews herein written by the author's family, agent and publicist I hope you will take a minute to look at one from an impartial reader." What a jerk. Other than that, the review looked helpful, but I refused to click it as Helpful because he started out with the assumption that if you disagreed with him, you are related to the author.