- Joined
- Feb 11, 2005
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Personal for Saundra and Carol:
Look, I know you mean well, and you're just repeating what others have told you, but those others don't know what they're talking about.
I heard that one of you said: "PA may not promote their books BUT try getting a "big" named publishing house to promote a first time author's book and LOTS of luck with that one!"
First, it's true: PA doesn't promote their books (even though they go to a fair amount of trouble to give new authors the impression that they do -- it's called "false and misleading advertising").
It's also true that major publishers don't "promote" most authors' books -- if by that you mean buying newspaper ads and printing up custom tee-shirts. Do you know why they don't do it? Because it costs more than the likely increased book sales would bring in. Here's something you can take to the bank: The same will be true for you. If you buy newspaper ads and print up custom tee-shirts -- it'll cost you more than you bring in.
Here's the very minimum level of promotion that the last book on a major publisher's list gets:
1) Listed in a catalog that goes to all bookstores and libraries.
2) Mentioned by flesh-and-blood sales people to the folks who order for brick-and-mortar bookstores.
3) Review copies in advance of publication to major review venues.
4) Advertisements in trade (as in bookstore-trade) publications.
PublishAmerica does none of those things. And those things are all beyond your means too. Even knowing exactly what they are, you don't have the time, the staff, or the money to handle it yourself.
I know that you're hopeful. I know that you think that the experience of literally thousands of other people doesn't apply to you -- that you'll be able to manage what no one else has achieved. You haven't seen even one royalty check yet (for one of you, September will be the first, for the other, your first will be in February '06). When it happens, sit down and subtract that royalty from the amount you spent on promotion and tell me whether it all made sense. Ask yourself if you couldn't have gotten the same or better results running off copies of your book at Kinko's.
Yeah, I know too that it's all in the contract and that you're the clever ones who read and understood that contract, not like those whiners who thought that they'd have a best seller. But I'm here to tell you -- you didn't understand the contract. Not at all.
In effect, the PA contract says that if you flap your arms hard enough to fly up to that first cloud that PA will take it from there and your time in the air will be just wonderful.
Here's why your books are DOA:
1) High cover price (they're priced to make a tidy profit for PA on 50 copies sold to the author).
2) No returns policy, plus payment in advance. If the book doesn't sell, the bookstore is stuck with it. A pure loss, and takes shelf space away from books that might sell.
3) Short discount. Even if the book does sell the bookstore makes less money than with another book of the same price.
4) The poor quality of other PA books. Sure, your publisher "took a chance" on you. Maybe you got a bookstore to "take a chance" on you. How in the world will you get readers (who aren't your friends and family) to "take a chance" on you?
No number of bookmarks and postcards and pens imprinted with your book's title will overcome those disadvantages.
Come here in a year. Tell us how it all worked out for you. Tell us how PA is better than any of the other pay-to-play POD vanity presses. We've got chairs waiting for you.
Look, I know you mean well, and you're just repeating what others have told you, but those others don't know what they're talking about.
I heard that one of you said: "PA may not promote their books BUT try getting a "big" named publishing house to promote a first time author's book and LOTS of luck with that one!"
First, it's true: PA doesn't promote their books (even though they go to a fair amount of trouble to give new authors the impression that they do -- it's called "false and misleading advertising").
It's also true that major publishers don't "promote" most authors' books -- if by that you mean buying newspaper ads and printing up custom tee-shirts. Do you know why they don't do it? Because it costs more than the likely increased book sales would bring in. Here's something you can take to the bank: The same will be true for you. If you buy newspaper ads and print up custom tee-shirts -- it'll cost you more than you bring in.
Here's the very minimum level of promotion that the last book on a major publisher's list gets:
1) Listed in a catalog that goes to all bookstores and libraries.
2) Mentioned by flesh-and-blood sales people to the folks who order for brick-and-mortar bookstores.
3) Review copies in advance of publication to major review venues.
4) Advertisements in trade (as in bookstore-trade) publications.
PublishAmerica does none of those things. And those things are all beyond your means too. Even knowing exactly what they are, you don't have the time, the staff, or the money to handle it yourself.
I know that you're hopeful. I know that you think that the experience of literally thousands of other people doesn't apply to you -- that you'll be able to manage what no one else has achieved. You haven't seen even one royalty check yet (for one of you, September will be the first, for the other, your first will be in February '06). When it happens, sit down and subtract that royalty from the amount you spent on promotion and tell me whether it all made sense. Ask yourself if you couldn't have gotten the same or better results running off copies of your book at Kinko's.
Yeah, I know too that it's all in the contract and that you're the clever ones who read and understood that contract, not like those whiners who thought that they'd have a best seller. But I'm here to tell you -- you didn't understand the contract. Not at all.
In effect, the PA contract says that if you flap your arms hard enough to fly up to that first cloud that PA will take it from there and your time in the air will be just wonderful.
Here's why your books are DOA:
1) High cover price (they're priced to make a tidy profit for PA on 50 copies sold to the author).
2) No returns policy, plus payment in advance. If the book doesn't sell, the bookstore is stuck with it. A pure loss, and takes shelf space away from books that might sell.
3) Short discount. Even if the book does sell the bookstore makes less money than with another book of the same price.
4) The poor quality of other PA books. Sure, your publisher "took a chance" on you. Maybe you got a bookstore to "take a chance" on you. How in the world will you get readers (who aren't your friends and family) to "take a chance" on you?
No number of bookmarks and postcards and pens imprinted with your book's title will overcome those disadvantages.
Come here in a year. Tell us how it all worked out for you. Tell us how PA is better than any of the other pay-to-play POD vanity presses. We've got chairs waiting for you.