Went back to researching pirate names again because I wanted something specific for the park's owner... but couldn't find exactly what I wanted, so I'm kinda using something else.
This one has bugged me for years. I swear the company behind Six Flags has no concept of basic business economics. They keep lowering the season's pass price and raising the daily ticket price. It's to the point now that the crowds are packed with season pass holders because it's usually less than the price of 2-3 day tickets.
Used to, a season's pass only made sense for locals who went every day or weekly, and it was the cost of more than a week's tickets, because the daily price was low (or could be halved with a Dr. Pepper can). Not only are they clogging the parks because the pass holders can each bring multiple people in for free, but they're shorting their own bottom line.
While I'm not sure how much additional use every season ticket gets (since a lot of people also travel to these parks where, instead of hitting multiple parks, they could just do the same park multiple days -- and a lot of parks may be competing on the same principle of one-fee-for-several-days vs not having that customer at all), I feel like it's important to remember that ticket price is hardly the only way these parks make money. They also get you on parking fees, meals, concessions, gift shops, added services (like ride skips -- and, by clogging the parks, they can upsell skip services and other premiums), etc.
And it also seems like an increasingly industry-wide practice. One of the independent parks near me (whose site I checked first) has adopted a similar scheme. The other nearby park has its season pass set at roughly 2.5x the cost of a single-day pass, which is still pretty close in price, although nowhere near as insane as a those plans where a single ticket is nearly the price of a season.
Whatever the case, it's a major turnoff to casual park-goers. However, certain demographics are more or less locked in unless the price gets so insane they can't afford tickets. (And, personally, there's a reasonable chance I might never visit another theme park during my life.)