When I query agents or publishers about my husband's novel, I always quote an early review from a major newspaper which said "
Spindle by Ian Taylor is a rip-roaring, fast-paced tale in the tradition of Douglas Adams and Red Dwarf."
I'm not comparing
Spindle to Adams'
Hitchhiker's Guide To The Galaxy, but I'm letting them know that someone else has. Also,
Hitchhikers and the
Red Dwarf books and TV series are the best-known examples of comedy science fiction, so immediately the agent/publisher, if they're fairly well read, will recognize that
Spindle fits into that very popular genre. (Still, we've sometimes gotten stupid responses like, "Is this supposed to be science fiction or is it comedy?" No one who's never heard of Douglas Adams should be allowed to work in publishing, imho.)
So my point is that if you get a review that compares your book to another book or author, you can use the review in your queries without seeming like it's YOU who think they're similar, even if you do.
It also couldn't hurt to write a press release suggesting that your book is in the same genre as another, more widely-known book and include it with review copies. Another strategy: offer to talk to a local newspaper about your book and then mention the genre and better known books in that genre; sometimes reporters appreciate the help, because it means they'll have to do less research. Still, reviewers are going to
read your book before writing the review (one hopes), so do
not say "It's just like
Gone With The Wind!" and expect them to repeat that. They'll more likely say, "Tries to be a modern-day
Gone With The Wind, but without the epic story and memorable characters," and then you'll wish you had shut the hell up.
Use good reviews in all your press materials. When
Midwest Book Review called
Spindle "a wonderfully entertaining Scifi novel that is a genuine pleasure from beginning to end," we put that on every flyer, every business card, every press release we've released since. Here's hoping you enjoy such great notices.
If you don't know much about writing press releases, there are web pages that will teach you. It's an important skill to have, especially since others will charge big bucks to write them for you. Once you've written one, there are distribution sites online that will get your release in front of the right eyes.
Good luck everyone, and check out
www.spindlebook.com to read a free excerpt of the funniest book I ever read!