These always pop up somewhere, but, I'm a big believer in No. 2. Really, I'm a big believer in all of them.
http://www.pickthebrain.com/blog/george-orwells-5-rules-for-effective-writing/
Link to his original essay apparently, too.
http://www.pickthebrain.com/blog/george-orwells-5-rules-for-effective-writing/
Link to his original essay apparently, too.