Would you use italics here:

AppleTree76 · Dec 28, 2007

He dumped the contents of the bag onto the table. An apple, bottle of Reddiwhip and some potato chips lay strewn before him.

Do you italicize Reddiwhip here?

FennelGiraffe · Dec 28, 2007

I think that's correct, but I'm having surprising difficulty supporting my opinion. I can't find anything that addresses it specifically, unless a brand name would be analogous to the title of a work.

ETA: I stand corrected.

Albedo · Dec 28, 2007

I don't know what Reddiwhip is. I don't think I normally italicise brand names. This reference only mentions brands in the context of cars, but I'd hold the same applies to any brand.

IceCreamEmpress · Dec 28, 2007

No, you absolutely don't italicize brand names. Just capitalize them. Otherwise, the people who spend vast sums of money on ads in the Columbia Journalism Review reminding you to do so will be sad.

Here's the relevant SparkNotes Style Guide page.

Sandi LeFaucheur · Dec 29, 2007

AppleTree76 said:
He dumped the contents of the bag onto the table. An apple, bottle of Reddiwhip and some potato chips lay strewn before him.

Do you italicize Reddiwhip here?

No. And Reddiwhip comes in a can, not a bottle.

Albedo, Reddiwhip is squirty cream. Comes in a pressurized can rather like shaving cream or hair mousse.

Ziljon · Dec 29, 2007

I wouldn't italicize it. But that's just moi.

Albedo · Dec 29, 2007

Sandi LeFaucheur said:
Albedo, Reddiwhip is squirty cream. Comes in a pressurized can rather like shaving cream or hair mousse.

Now I'm imagining a scene in which a character is eating an apple, potato chips and a can of whipped cream for lunch...spraying the cream onto the apple and taking sad, lonely bites...stuffing handfuls of crisps through a whipped-cream mustache....

IceCreamEmpress · Dec 29, 2007

Also, note that it's Reddi-wip (not Reddiwhip) according to their website.

Sandi LeFaucheur · Dec 30, 2007

Albedo said:
Now I'm imagining a scene in which a character is eating an apple, potato chips and a can of whipped cream for lunch...spraying the cream onto the apple and taking sad, lonely bites...stuffing handfuls of crisps through a whipped-cream mustache....

Yum. Sounds good to me! Well, except for the crisps after the whipped cream. Crisps are a first course.

NicoleC · Jan 5, 2008

I would try to avoid using a brand name - a "can of whipped cream" is just as effective.

Would you use italics here:

AppleTree76

FennelGiraffe

It's green they say

Albedo

Alex

IceCreamEmpress

Hapless Virago

Sandi LeFaucheur

Ziljon

Tortilla di Patate