There can be so many goals for a character that it's bewildering.
Love, revenge, money, comfort, acknowledgement, family, no family, lust, power, material goods, lots of material goods, someone else's material goods, death and destruction, atonement, pant-pant-pant
As otterman said, genre will define it or add the twist. In a fantasy someone could be looking to regain the throne, find a mythical sword, or a treasure under a dragon's rump. In a horror, as stated above, just staying alive is a goal, or finding out what will take down the evil eating its way through the other characters. The skies the limit so have fun with your choice in goals.
Pike