endorsement dilemma

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kimmer

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Hi all,

I have great news and a question. First, my manuscript received minimal suggestions for editing. Whew. I don't think I have any words left in me. Second, I received my book cover and it was "tight" and "didn't suck" as my students would say. I offered a few suggested tweaks for improvement (naive me) and we'll see what the marketing team thinks.

Lastly, I need advice on endorsements. I saw white space at the top of the book cover and asked (again, stupid new author) "Is that where we put a quote or an endorsement?" Apparently, yes, if you have someone famous endorse your book. I don't know anyone famous.

Here's the dilemma: My biggest competition, whom I've studied for several months, started out self-published, got scooped up my a major publisher, has appeared on Oprah AND has about 10 high-profile endorsements on the inside of the book and on the front cover garnered a quote from one of the Chicken Soup for the Soul guys. uuuh. What should I do?

I am pretty nimble and marketing savvy but I am on a tight deadline to muster up "celebrity" type endorsements, if possible. To be fair, my publisher did not mandate this and they know my level of platform but I want to do my best. All of the major players in my field already know about the book, some wrote testimonials for my proposal, and on my website, but they are not household names.

Any advice about an effective, efficient approach? My book is a "real-world" guide to gaining scholarships, NOT written by a Harvard graduate, but written by a practitioner from Wisconsin - me.

I've started checking out well-known people who earned scholarships to go to college but that seems like a long and winding road.

Ideas?

Thanks in advance for your expertise.
 

Uncarved

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send a request to well respected professors or leaders in nonprofits first. You may garner a few from that and then those can be used to get "celebrity" or higher up blurbs. I have had to do that to pump up my current project and make it a bit more notable.

I hope this helps a little, I'm not very knowledgeable, but I try to help where I can.
t
 

tombookpub

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Try contacting the founder of "Best Four Years" based here in the DC area. He has often been interviewed by top magazines for articles on the college search process. I believe he'd be a good candidate. (bestfouryears.com)
 

Newport2Newport

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Could you seek the endorsements of elected officials/candidates for public office who run on an education platform, or who speak favorably about equal educational opportunities for all American citizens? It's the election season, after all...

Best of luck to you! I love your book's concept!
 

SHBueche

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I was thinking professors, as well. What about recruiting officers at some of the top universities?
 

wordsmith

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I'm not sure if elected officials can endorse books, but I've married into a political family and can find out. I know closely people who were around and tangentally involved when the Ford Student Loan programs were developed and signed into legislation. PM me if you want me to see what I can find out.
 

Lauri B

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I would actually recommend getting someone from an admissions office at a high-profile college or university to take a look; alternatively, is there someone who has a book that is complementary to yours (such as someone like Michelle Hernandez, who wrote "Acing the College App" (I think that's the title) who could provide a blurb? Often authors are pretty open to blurbing other writers' books if their own book is mentioned, too. The reason I would go this route rather than an elected official or even someone who is well known in your field but not necessarily relevant to the general upblic is that people who might pick up your book are thinking "college college college." If someone from a big name college endorses the book, or an author whose (successful or well-known book) is also related to the subject, your book immediately has more appeal.
Good luck!
 

kimmer

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Thanks much for your advice. I will take all of it and work this from many angles. As for politicians, I know my competition was able to get a quote from John Kerry (back in 2002) so politicians must be able to do this. I love the idea of approaching other authors, I'll definitely check out the link from TomPub. As for notables from higher education, I think working up the chain is the best route.

I have much work to do in the weeks ahead! I always feel at home here and appreciate your professionalism. THANK YOU for sharing.
 
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