- Joined
- Mar 13, 2005
- Messages
- 2,324
- Reaction score
- 750
- Age
- 71
I've always been fascinated with Adriano Olivetti and his influence that's still around in the architecture of Ivrea, Italy. His design philosophy still influences the world. Note how Apple married art with the personal computer to create the iMac.
While I was poring over Olivetti's corporate history at a site that current owner Telecom Italia describes as "curiosities," the phrase "When the Typewriter was King" flashed in my mind. "Wow! Book title!" I thought, and contemplated the possibilities of a concise biography of Adriano Olivetti for young readers. Since Olivetti wasn't a major player in the US, though they owned Underwood, the revised title "When the Typewriter was Art" seemed more appropriate.
The book would be about Olivetti's life and how he brought art into the office in the form of his company's machines, along with a photo tour of the company's architecture in Ivrea, Italy, which has been literally turned into an open-air museum. Even the Olivetti shop in Venice has been left untouched, though it's now an art gallery.
I'd love to conclude the book by interviewing Steve Jobs, who whether he knows it or not, is carrying on Olivetti's tradition.
So, whaddya think? Is it something today's middle readers would find as fascinating as I do, or would they yawn and give it a pass?
While I was poring over Olivetti's corporate history at a site that current owner Telecom Italia describes as "curiosities," the phrase "When the Typewriter was King" flashed in my mind. "Wow! Book title!" I thought, and contemplated the possibilities of a concise biography of Adriano Olivetti for young readers. Since Olivetti wasn't a major player in the US, though they owned Underwood, the revised title "When the Typewriter was Art" seemed more appropriate.
The book would be about Olivetti's life and how he brought art into the office in the form of his company's machines, along with a photo tour of the company's architecture in Ivrea, Italy, which has been literally turned into an open-air museum. Even the Olivetti shop in Venice has been left untouched, though it's now an art gallery.
I'd love to conclude the book by interviewing Steve Jobs, who whether he knows it or not, is carrying on Olivetti's tradition.
So, whaddya think? Is it something today's middle readers would find as fascinating as I do, or would they yawn and give it a pass?