Why can writers get away with this. Please don't say, because Danielle Steel sells umpteen million copies and can do whatever she wants. I recognize that this is true, but I'm talking about quality of writing. Shouldn't the top sellers be some of the best writers. I know that's obviously not the case (J.K. Rowling). I guess what I'd really like to know is, Danielle Steel and the sort had to write a first book. If they didn't write any better than they do now, how did they ever get a contract?
I think about this quite a lot. I forced myself through a Dan Brown novel the other day and was once again amazed at the indescribable badness of his prose, characterisation and plotting.
My theory is this. Dan's audience
doesn't notice this stuff.
The guard admired Susan as she began her walk down the cement causeway. He noticed that her strong hazel eyes seemed distant today, but her cheeks had a flushed freshness, and her shoulder-length, auburn hair looked newly blown dry. Trailing her was the faint scent of Johnson’s Baby Powder. His eyes fell the length of her slender torso — to her white blouse with the bra barely visible beneath, to her knee-length khaki skirt, and finally to her legs . . . Susan Fletcher’s legs.
Hard to imagine they support a 170 IQ, he mused to himself.
Hard to imagine this supports Dan's multi-million dollar lifestyle, I muse to myself. Notwithstanding Susan's '170 IQ' - she's supposed to be a hot-shot NSA cryptographer - she takes three quarters of the book to realise that someone called 'Tankado' is also the mysterious 'NDAKOTA', an anagram that anyone more savvy than a lobotomised ostrich has figured out by chapter 3. (Sorry if I spoiled it for you, ostriches.)
It doesn't seem to matter. And actually, spotting that this kind of novel is a commercial proposition is quite a valuable skill; there are more than enough paying customers out there for whom Dan's prose is perfectly serviceable. If you're the kind of person who wants an unthreatening thriller, with nice short chapters, gobs of undigested research, a cast of Hollywood-friendly Mary Sues and a plot twist and a murder every fifty pages, then you know that the Dan Brown brand is not going to disappoint.
Perhaps, then, the qualities that Dan and Danielle share are to do with being easy to read. Don't be clever in your plotting; create the illusion of complexity. Have a character hold the reader by the hand and walk them through anything that requires more than ten functional neurons to understand. Avoid clutter; if there's a character you no longer require to advance the plot, kill them off in a bizarre way. Don't write realistic or three-dimensional characters; heroes should be stunningly attractive and brilliantly intelligent, while villains should be cartoon baddies with sinister disabilities. If someone's motivations are not obvious, hop into their POV and tell the reader what they are thinking. Research something hard - forensic science, art history, cryptography - and stir in a few steaming chunks of it whenever you want to make your audience feel like they're learning stuff. (Flattering your reader's intelligence isn't just for the Dan Browns of this world, of course - you can do this if you're Umberto Eco, too.)
I see a lot of stuff in slush piles that aspires to this level of witlessness, but it turns out to be pretty hard to pull off. Dan himself took several undistinguished novels to limber up before he wrote THE DA VINCI CODE, which then allowed him to re-release his inferior backlist. The question is, do you want to be Dan Brown or Danielle Steel? It'd be nice to have a bazillion dollars, sure, but could you live with yourself? You could? Oh. OK. Just try not to publish the same month as my new blockbuster, SEXY MEDIEVALIST VS THE CLUB-FOOTED ASSASSIN, eh?