[On the solution the inventor of lateral thinking suggested to resolve the Middle East conflict]
Stephen Fry: This man, this premier thinker of our time, Edward de Bono, suggested sending Marmite to the Middle East. He reasoned thus – and I use the word “reasoned” quite loosely – he reasoned that on both sides of the conflict, there was a lot of unleavened bread being eaten, and unleavened bread has a shortage of zinc, and a lack of zinc causes aggression. So he planned, as the easiest way as he saw it, to restore the zinc levels to both sides, was to send them lots of Marmite which is rich in the stuff.
Clive Anderson: But the whole point about Marmite, as they advertise it, is that some people love it and some people hate it, so you solve the problem and then have wars between the pro-Marmiters and the anti-Marmiters!
