I have just discovered this forum via Google and thought I might try to get some help here.
I sam setting up a marketing consultancy in Australia, specializing in the area of Strategic & Operational Planning Processes and Systems. The intention is (was?) to consult in person. In order to organize my thoughts and develop the material for the processes and systems I plan to offer, I ended up writing what amounts to a book.
And that is where the seed was planted. Perhaps I should do the book as oposed to the in-person/internet consultancy that I had originally intened (or perhaps additionally).
Having worked as a corporate Marketing Manager for over 20 years, I am confident that the solutions contained in the "book" will have a real and unique value proposition. It is not merely regurgitating what is already in other Marketing books. It is not theory as much as what happens in the real world of multi-national Fortune 500 companies. Not the stuff you can buy off the shelves (yet).
With that lengthy background I now need some guidance on what to do next. Without sounding over ambitious, I do believe that the value of the book will be equal regardless of country, language, industry sector etc. So I am looking at a best case scenario of ultimately having international distribution of the book.
The manuscript is about 50% complete and I am now starting to think about the next steps. And I am clueless...
Any directional help would be appreciated.
I sam setting up a marketing consultancy in Australia, specializing in the area of Strategic & Operational Planning Processes and Systems. The intention is (was?) to consult in person. In order to organize my thoughts and develop the material for the processes and systems I plan to offer, I ended up writing what amounts to a book.
And that is where the seed was planted. Perhaps I should do the book as oposed to the in-person/internet consultancy that I had originally intened (or perhaps additionally).
Having worked as a corporate Marketing Manager for over 20 years, I am confident that the solutions contained in the "book" will have a real and unique value proposition. It is not merely regurgitating what is already in other Marketing books. It is not theory as much as what happens in the real world of multi-national Fortune 500 companies. Not the stuff you can buy off the shelves (yet).
With that lengthy background I now need some guidance on what to do next. Without sounding over ambitious, I do believe that the value of the book will be equal regardless of country, language, industry sector etc. So I am looking at a best case scenario of ultimately having international distribution of the book.
The manuscript is about 50% complete and I am now starting to think about the next steps. And I am clueless...
Any directional help would be appreciated.
