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The Foundation for Art & Creative Technology (FACT) is the UK's leading organisation for the development, support and exhibition of film, video and new and emerging media. The organisation endeavours to present the most innovative work by artists at home and abroad, challenging audiences to view new media from a different perspective.
Founded in 1988 by Eddie Berg under the name Moviola, FACT has commissioned and presented over 100 digital media artworks with artists including Mark Wallinger, Barbara Kruger, Christian Jankowski and Isaac Julien.
In February 2003, Eddie Berg unveiled the FACT Centre, a multimedia complex situated in Wood Street, the Ropewalks area of the city centre. The multimillion pound centre, designed by architect Austin-Smith Lord, houses three flexible gallery spaces, a state-of-the-art cinema, a multimedia suite and a café. Such world-class resources help support artists in the production and presentation of their work as well as offering a unique experience to the general public. The building is minimalist, yet strikingly dramatic with a friendly and relaxed atmosphere.
The cinemas are managed by Picturehouse UK, an art house chain with a total of 18 branches across England and Scotland. Picturehouse endeavours to key into local interest with their programming, supporting local filmmakers as well as mainstream productions. FACT’s auditoriums are equipped with cutting-edge technology such as THX sound and digital projection capabilities. Additionally, each screen is fully licensed allowing patrons to enjoy an alcoholic beverage with their film. The centre runs a membership scheme, offering patrons such incentives as discounts on admission, invitations to special events and regular newsletters to their door. The cinema screens are available for corporate hire, acting as the prefect venue for a conference or seminar.
FACT delivers its creative polices and objectives through three separate programmes. Firstly, the Exhibitions Programme refers to the projects, presentations and commissions masterminded by the Exhibitions Team. This includes projects exhibited with the FACT Centre as well as with affiliate organisations at home and abroad. With over fifteen years experience behind them, the Exhibitions Team has developed a flexible, efficient and responsive policy that has enabled them to work with a variety of cliental.
Secondly, the Collaborative Programme established in 1992, develops strategies that engage participants as producers rather than consumers of the moving image and new media. It provides a professional and supportive structure in which artists can make new work, extend and develop their practice and establish new contexts for presentation and critical reception.
And thirdly, the Structural Programme provides projects and services to support and develop the national infrastructure for artists and exhibitors working with video and new and emerging media forms.
Upon its unveiling in 2003 the FACT Centre was the first purpose-built arts project in Liverpool for more than 60 years. FACT is now Britain’s leading centre for film, video and new media art and played a crucial part in Liverpool’s successful bid to become European Capital of Culture 2008.