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FOR IMMEDIATE RELEASE
Contact: Nina Cimino PR Asst.
Account Manager: Gelia Wells & Mohr
P: 716-629-3200 x3277
F: 716-759-0933
E: [email protected]
Dog Handlers and Groomers and Pedigrees, Oh My!:
PetStyle.com Offers a Behind-the-Scenes Scoop on All Things Westminster
Short Hills, N.J., February 7, 2007 --
In advance of New York City “going to the dogs” this month, Petstyle.com has unleashed a variety of programming around the 131st Westminster Kennel Club Dog Show. Dog lovers will not want to miss a minute of this in-depth coverage as the competition heats up at Madison Square Garden on February 12 and 13.By the time we tune in, the competing dogs have been through rigorous preparation, and trials and tribulations that could rival the best of daytime drama. PetStyle.com, America’s first lifestyle broadband pet network, will be covering the behind-the-scenes world of Westminster - and is offering viewers a front-row seat.
Here’s a look at some of this month’s Westminster features on PetStyle.com:
· Behind the Scenes at Penn Hotel: Jill Cordes will be providing the “poop and the scoop” from behind the Westminster curtain, including a look at what happens off the show floor at the swanky yet pet-friendly Penn Hotel. With only 24 hours to transform from a NYC tourist hotel to a kennel, we will follow the concierge, manager and housekeeping staff of this 18-story landmark hotel as they try to fulfill every guest’s need--from doggie bone room service to adding a dog spa and boutique to the hotel’s onsite amenities.
· Host your own Westminster Party: Plan the perfect party for your human guests and their pets with PetStyle. Jill Cordes can provide tips from designing an invitation, to preparing a pet and owner palate-pleasing menu.
· “The Road to Westminster”: Go behind the scenes with PetStyle and follow two dogs and owners while they prepare and train for the ultimate dog show. From the intense focus and discipline in both training and grooming, to the close and loving relationship between dog and owner, PetStyle will answer “How do you achieve Westminster’s Best in Show?” and “What are these dogs really like at home?”
· The Fur-ballous Life of The Best in Show Dogs: In this four-legged version of VH1’s popular celebrity shopping list show, we follow Rufus, Westminster’s 2006 Best In Show dog, and profile his bling-studded lifestyle as the most famous dog in the world.
· Doggone Fans: Join PetStyle.com in taking the pulse of the intense Westminster spectators--from hardcore show fans, to breed junkies, to die-hard doggie connoisseurs. As it’s said that the real Westminster action happens in the stands, PetStyle will interview dozens of attendees to deliver a funny and revealing look at how deeply the show is ingrained in our pop culture.
· Bench Life: Westminster is as famous for its benching area - where dogs in every breed category are on display before the competition - as it is for its Best in Show winner. Jill Cordes will serve as “Queen of the Bench,” providing a behind-the-scenes and under-the-bench look at this unique phenomenon in the dog show world.
· Angels on A Leash: This exciting pediatric therapy program benefiting the young patients at Morgan Stanley Children’s Hospital of New York Presbyterian, and New York City’s Ronald McDonald House, is made possible through the sales of the official 2007 Westminster poster, “Westminster. There’s Only One,” by artist Debra Hurd. Petstyle will bring you a glimpse of the program, the dedicated owners and hospital staff, and the dogs that provide the love and affection to lift the children’s spirits.
Whether you’ve been a dedicated Westminster Dog Kennel Club Dog Show watcher since you were a pup, or you’re new to the viewing pack, PetStyle.com can keep you up-to-date and in the know this year. From the first to the very last run, Petstyle.com will deliver your most fun and informative Westminster experience to date!
PetStyle is America’s first lifestyle broadband network fully dedicated to dog and cat owners who want to enhance their relationships with their pets. Jill Cordes, of HGTV and the Food Network, hosts PetStyle Central, with unique and original video programming that is informative, entertaining and fun. Such programs include the PetStyle USA series on where to stay, eat and play with your pets in cities across the country. In addition, special programming, celebrity and lifestyle stories offer exclusive, fun and valuable information.
# # #
Contact: Nina Cimino PR Asst.
Account Manager: Gelia Wells & Mohr
P: 716-629-3200 x3277
F: 716-759-0933
E: [email protected]
Dog Handlers and Groomers and Pedigrees, Oh My!:
PetStyle.com Offers a Behind-the-Scenes Scoop on All Things Westminster
Short Hills, N.J., February 7, 2007 --
In advance of New York City “going to the dogs” this month, Petstyle.com has unleashed a variety of programming around the 131st Westminster Kennel Club Dog Show. Dog lovers will not want to miss a minute of this in-depth coverage as the competition heats up at Madison Square Garden on February 12 and 13.By the time we tune in, the competing dogs have been through rigorous preparation, and trials and tribulations that could rival the best of daytime drama. PetStyle.com, America’s first lifestyle broadband pet network, will be covering the behind-the-scenes world of Westminster - and is offering viewers a front-row seat.
Here’s a look at some of this month’s Westminster features on PetStyle.com:
· Behind the Scenes at Penn Hotel: Jill Cordes will be providing the “poop and the scoop” from behind the Westminster curtain, including a look at what happens off the show floor at the swanky yet pet-friendly Penn Hotel. With only 24 hours to transform from a NYC tourist hotel to a kennel, we will follow the concierge, manager and housekeeping staff of this 18-story landmark hotel as they try to fulfill every guest’s need--from doggie bone room service to adding a dog spa and boutique to the hotel’s onsite amenities.
· Host your own Westminster Party: Plan the perfect party for your human guests and their pets with PetStyle. Jill Cordes can provide tips from designing an invitation, to preparing a pet and owner palate-pleasing menu.
· “The Road to Westminster”: Go behind the scenes with PetStyle and follow two dogs and owners while they prepare and train for the ultimate dog show. From the intense focus and discipline in both training and grooming, to the close and loving relationship between dog and owner, PetStyle will answer “How do you achieve Westminster’s Best in Show?” and “What are these dogs really like at home?”
· The Fur-ballous Life of The Best in Show Dogs: In this four-legged version of VH1’s popular celebrity shopping list show, we follow Rufus, Westminster’s 2006 Best In Show dog, and profile his bling-studded lifestyle as the most famous dog in the world.
· Doggone Fans: Join PetStyle.com in taking the pulse of the intense Westminster spectators--from hardcore show fans, to breed junkies, to die-hard doggie connoisseurs. As it’s said that the real Westminster action happens in the stands, PetStyle will interview dozens of attendees to deliver a funny and revealing look at how deeply the show is ingrained in our pop culture.
· Bench Life: Westminster is as famous for its benching area - where dogs in every breed category are on display before the competition - as it is for its Best in Show winner. Jill Cordes will serve as “Queen of the Bench,” providing a behind-the-scenes and under-the-bench look at this unique phenomenon in the dog show world.
· Angels on A Leash: This exciting pediatric therapy program benefiting the young patients at Morgan Stanley Children’s Hospital of New York Presbyterian, and New York City’s Ronald McDonald House, is made possible through the sales of the official 2007 Westminster poster, “Westminster. There’s Only One,” by artist Debra Hurd. Petstyle will bring you a glimpse of the program, the dedicated owners and hospital staff, and the dogs that provide the love and affection to lift the children’s spirits.
Whether you’ve been a dedicated Westminster Dog Kennel Club Dog Show watcher since you were a pup, or you’re new to the viewing pack, PetStyle.com can keep you up-to-date and in the know this year. From the first to the very last run, Petstyle.com will deliver your most fun and informative Westminster experience to date!
PetStyle is America’s first lifestyle broadband network fully dedicated to dog and cat owners who want to enhance their relationships with their pets. Jill Cordes, of HGTV and the Food Network, hosts PetStyle Central, with unique and original video programming that is informative, entertaining and fun. Such programs include the PetStyle USA series on where to stay, eat and play with your pets in cities across the country. In addition, special programming, celebrity and lifestyle stories offer exclusive, fun and valuable information.
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