Anthony Ravenscroft said:
On a site, "500 visits" is so vague as to be useless. Is that 500 people who've viewed the page(s) containing your piece & who (according to the applets the site opens in the browser window) have stayed on that page long enough to likely read the content & not simply "flipped past" you? Or 500 people who pop into the site's homepage from Google? or 500 who show up only to read the submission guidelines? or 500 total viewings from the writers & their friends & families?
Even a saddle-stitched ephemeral zine is going to last a lot longer than a vaporware litsite that hangs out for a few unexciting years.
Great point here.
The only point I can think of on the flip side is that my own lit mags pile up unread -- I cherry-pick the stories and some get left behind as I buy new mags and other stories and books elsewhere grab my attention. If I "hit" an Internet-based story, it's akin to me opening and at least beginning one specific story in one of my magazines. So if hits are measured by story (I realize that won't be how the ezines advertise their own readership numbers) I suppose you could count the story-hit as more valuable than a single magazine sale. That is, of course, if you remove all other values like pay, permanence, so-called prestige, and so on, and purely value the number of readings of your story that you could count.
Anthony is absolutely right about the hit-count numbers being useless for judging that number of readings, though. Technically, all file downloads count as hits. So a page consisting of an HTML file with a few graphics and an imported script or two might count as ten hits all by itself. A more intelligent web stats counter will get beyond mere hits and attempt to provide figures on individual readers reading whole pages, and even dividing those figures among those who appear to stay on a page or depart without the time to read it; but all of those stats are too spongey and variable to compare against anything but stats from the same web site measured by the same counter (e.g. the webmaster can usefully compare performance between months on his own site).
Despite the fact that my own lit-mags pile up and many of the stories in them escape my reading, I would hope that if I published a mag with a circulation of 500, that it was reaching the eyes of at least 1,000. (Experienced editors might have a more likely figure with which to correct me here.) My expectation is based on the fact that most households contain more than one person. And hopefully, half the copies get passed on to others by donation rather than thrown out. Some sit in office lobbies and the periodical sections of libraries for a month or more and are read by dozens more people. So even if we assume the statistics of a web page can accurately reflect readership, we know that reading stories on that web page is practically never a shared activity. Each unit of that circulation count is limited to the value of one.
Furthermore, if you could accurately scale your comparison between the two circulations -- say you can determine that the readership of 500 on the web site is worth the circulation of 200 for the print mag -- there are questions remaining that pertain to your value of getting read. Read by whom? And why? If you want the readership of those who buy books and write/edit for print magazines, for example, it is possible that the print magazines will still pull in more valuable eyes than the Internet -- but that's just my guess.