I can't believe I found this thread this morning. Here is a perfect example of what ya'll are talking about. When I got serious about writing, my taste in reading changed drastically. I have always loved reading thrillers, but after learning a bit about the craft, I couldn't concentrate on the story because the lack of good writing kept getting in my way. I wasn't happy about this turn of events, I missed getting lost in a good thriller, a ride of who did it, etc.
Anyway, that was three years ago and last week I broke down and picked up a book called The Righteous Men by Sam Bourne, which is similiar to The DaVince Code, and about on the same level writing wise. But I couldn't put the damn thing down, it was the story he weaved, and even though I could see all his devices he used as clear as day, and there was so many things that were typical and pat in his writing, the story held me until the end. I even got about half mad at myself toward the last few chapters, wondering why I couldn't stop reading the book, wanting to finish it so I could start a book with literary meat.
It was a guilty pleasure, and I see that this is exactly what the masses are seeking, as was I when I was reading this book, a good story to escape into.
I feel like such a sell out, and I also feel like I am destined to live a life of obsurity as a writer because I just couldn't write formula fiction, it would make me feel as if I were compromising my integrity. I want to write the best prose I possibly can, and my dreams have changed from wanting to be rich and famous to being known in literary circles and respected. Those are not the people that make the big bucks. But I sold advertising for 10 years and made good money and quit because I felt as if I were living a lie, selling people something that was doing them no good, lying, wasting their money, and when I started writing I swore I'd be true to myself.