I wouldn't say modern-day romance novels are a rewriting of fairy tales, but Jayne Ann Krentz makes the argument that these romances are based on a deeper female mythology, of a general sort, not the technical, Greco-Roman mythology. Certain themes play out, over and over, in the stories, including the taming of the alpha male.
I actually have a hard time looking at fairytales these days and not seeing them as fundamentally misogynistic. I once heard a romance author speak on the topic (fairytale themes, not misogyny), and one of the things that really stuck with me was that Cinderella, like many of the other female title characters, isn't even the protagonist of her own story. Heck, Sleeping Beauty isn't even conscious for a good portion of her story. So, one of the tricks to rewriting fairytales is to make the title female have an active role in the story, so she's not just a victim, and she's not rescued by someone else, but is a participant in her own rescue, responsible for any predicament she's in.
Oh, and if pick up a copy of Jenny Crusie's Bet Me,, it's great fun to go through it with an eye to the fairytale motif. You'll notice immediately that the book starts with "Once upon a time" and ends with "they lived happily ever after." In between are countless references to assorted fairy tales.
JD