I found this post on the PA site and thought it was interesting that it didn't get got by them.
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It's a crap shoot. First thing you have to sell 25 books at 8 percent commission to just recover your copyright fee.
So your down 25 books just to get started. I think that is why a number of POD authors just take their free books and then let the posting on the internet and newspaper articles, bookmarks and a few flyers do the leg work, and hope to get back to even.
If you want to really get into the game and you feel you can sell a lot of books, then you buy the minimum fifty (or more) at the 50% discount. Here's is where it gets tricky.
Suddenly a box of 50 books shows up on your doorstep. What to do? Of course you will try the local bookstores for a consignment deal; however, the bookstore mgr is not likely to like the price of your $19.95 book (or whatever), and he/she will want to cut the price to be more in line with the offerings of the shop. That means cutting the $19.95 price tag in half, which leaves you nothing, and possibly not even breaking even, if the bookstore wants a cut.
Are your driving? The price of a gallon gas averages approximately $2.65 depending on your location. To recover the cost of one gallon of gasoline requires the sale of 2 and 1/2 books.
The flyers can be produced at low cost if you have a good color printer, and the bookmarks don't cost much and the WEB sites are a nice hobby and don't cost much, but every cost has to be recovered with a book sale, and WEB sites, bookmarks and flyers don't sell books, at least not anywhere near the amount that you need to break even. Of course there is postage to consider, plus the drive to the Post Office. Did I mention the price of gas?
But it's a nice hobby, if you need a hobby that you can afford. It is probably not as expensive as golf, or woodworking, but like a crap shoot when you roll the dice you keep hoping for sevens or elevens, but unfortunately you keep getting snake eyes. The secret is knowing when to quit.
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-chris