I am unsurprised by this. I picked up a bar of dark chocolate with "black currants," only to discover, upon reading the label carefully, that they're pineapple bits flavored with blackcurrant juice. Hmph.
I'm not surprised, but it is annoying. Especially as the boxes don't say "blueberry flavour cereal" but "blueberry cereal". I mean, it's easy enough to look out for "chocolate flavour cookies" and "orange juice drink" and know that those contain neither chocolate or significant quantities of orange juice, but every product that show listed simply said "blueberry" on the front label.
This is why I'm a compulsive label reader and am teaching my kid to do the same. The "blueberry" muffin mix his grandmother likes to make contains blueberries made of cornsyrup, hydrogenated oils, colour and flavours.
I just threw up in my mouth. 90% of what I buy lacks an ingredient list, as it is whole meat, veggies, fruits, or eggs. The remaining 10% have extremely short and readable lists like dairy products (gotta watch those cheeses though) and minimally processed foods.
I worked in a coffee shop about twenty years ago. We sold bagels, and I could not help but notice that the "blueberry" bagels (which are an abomination anyway) had not blueberries, but bits of dried apple colored purple.
This past Passover I noticed that the kids' favorite macaroons -- chocolate chunk cherry -- appeared to have bits of cherry-flavored gumdrop in them rather than any real fruit-based derivatives. OTOH I treat them as basically candy anyway.
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