Twenty-something romances

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Alison_Kale

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Recently, I whipped up a manuscript heavy on the romance, with a dash of snarkiness and a soupcon of twenty-something angst. The original plan was to self-publish this under a pseudonym while I shopped around another manuscript, only I’ve become a little too attached and now I’m thinking of giving the traditional route a stab. Only I don’t think it’s particularly marketable, and I’d like your thoughts.

My genre-blurriness: even though it’s mostly a romance, it doesn’t meet the typical genre guidelines. It's first-person, and the protagonist is twenty-three. While plenty of MCs are in their lower twenties, they don’t act like they’re that young, half the time. They don’t freak out about being part of the Boomerang generation and having to move back in with their parents, or about ill-advised one-night stands, or about what the hell they’re doing with their life in this extended-adolescence. Twenty-three year olds in romance novels are usually treated the same way as twenty-eight year olds – as adults.

Well, my MC’s not an adult, as much as she may protest to the contrary. She has much more of a YA voice than a women’s fiction one, though it obviously is out of YA, and I think it's too romance-heavy to be women's fiction (Probably?). The LI isn’t entirely grown up either – he’s only twenty-six. So I doubt it would sell as a straight up romance. It’s strictly twenty-something fiction, and that isn’t really marketable. It used to be covered by chick-lit, but now most twenty-somethings seem to be in urban fantasy.

So: what do you all think? Do people outside their twenties have any interest in reading about twenty-something angst? If I can’t sell it as a romance, even though that’s the main plot line, can I sell it as anything? There’s not really a place for it in the bookstores, though many of my friends have expressed interest in books about our age group. I’m curious how other people would handle a manuscript like this – do you think it’s useless to try to get it published traditionally? Or do you think that the story should carry itself, even if the marketability is low?
 

Chasing the Horizon

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My understanding is that there can be lots of romance in women's fiction, so that's probably your genre. I don't know if there would be a market for your particular story or not, since that's not my genre.
 

Evangeline

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There is a genre called "New Adult", which focuses on college-aged/early to mid twenty-something protagonists, but it is still undefined from a publisher perspective (the only publisher who has actively spoken about acquiring New Adult fiction is St. Martin's Press). Diana Peterfreund blogged about this genre in 2009: http://www.dianapeterfreund.com/on-new-adult/
 

K. Taylor

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There are other publishers acquiring New Adult or Upper YA about 18 and older MCs.

Entangled
Lyrical
Sourcebooks
Samhain has college-set books
Noble Romance

There are also some agents specifically looking for New Adult now.

Where you sub to will depend on the specific requirements, like the heat level.
 

job

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How many words?

It sounds a bit like chicklit -- which is a term you can't really use, I'm afraid. I'd send the query out at Woman's Fiction.
 

Cathy C

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I guess I'd have to ask if you've queried it at all yet. I would imagine there would be a following of younger romance readers that's outside YA but not quite 30-something.

Don't sell the market too short before you ask around. Are you on any romance loops or groups that you can ask if anyone has sold such a romance? Or have you looked at Publishers Marketplace in their Deals section?

Just a thought... :)
 

Alison_Kale

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Thanks for all the input!

I've heard of New Adult, and I agree - that's pretty much what this is. But I also wasn't sure if that had taken off enough to call it that. I hadn't realized there were publishers genuinely interested (besides St. Martins 2009 go), let alone lines! I'll definitely have to check them out. I haven't seen agents requesting New Adult yet, but I'll do another search.

Job - Ha, yeah, I would've billed it as chick-lit ten years ago. It's 90,000 words and pretty light, though it doesn't have quite the same themes chick-lit had.

Cathy - Oh, no, I don't mean to sell the market short - I guess I'm just trying to keep from getting my hopes up. I think there are readers, since most of my friends moan about the lack of ours peers in fiction, but my agent friends have sounded a little iffy about the age bracket. I haven't actually looked for deals on Publisher Marketplace, which I should - and no, I haven't queried yet. That's in the works!

Anyone else write characters in that age bracket? How do you describe/what category do you think your characters fit into?
 

Evangeline

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Anyone else write characters in that age bracket? How do you describe/what category do you think your characters fit into?

If I wrote contemporaries, I'd probably write New Adult novels. It's an interesting time in life that too many books overlook (or, end up writing 24 or 25 year olds as though they are ten years older).
 

K. Taylor

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Thanks for all the input!

I've heard of New Adult, and I agree - that's pretty much what this is. But I also wasn't sure if that had taken off enough to call it that. I hadn't realized there were publishers genuinely interested (besides St. Martins 2009 go), let alone lines! I'll definitely have to check them out. I haven't seen agents requesting New Adult yet, but I'll do another search.

Job - Ha, yeah, I would've billed it as chick-lit ten years ago. It's 90,000 words and pretty light, though it doesn't have quite the same themes chick-lit had.

Cathy - Oh, no, I don't mean to sell the market short - I guess I'm just trying to keep from getting my hopes up. I think there are readers, since most of my friends moan about the lack of ours peers in fiction, but my agent friends have sounded a little iffy about the age bracket. I haven't actually looked for deals on Publisher Marketplace, which I should - and no, I haven't queried yet. That's in the works!

Anyone else write characters in that age bracket? How do you describe/what category do you think your characters fit into?

Agents...

Suzy Townsend of Nancy Coffey
Sara Megibow from Nelson Lit Agency
Lauren at BookEnds.
 

Cathy C

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Just remember if you write something awesome--even if it doesn't "fit" the current market, pubs will recognize it. Kate Douglas' Wolf Tales collection started its own line at pub, because there was no other line to carry it. Have faith!
 

jcmoto

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I'm facing the same difficulties with my current novel. I've been calling it women's fiction, but maybe I'll give the 'new adult' thing a shot. Because even though I'm older than the target audience and love reading about this age group, I realize most older women aren't going to want to read about it.

Let us know if you have any luck!
 

little_e

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Bridget Jones's Diary seems to have sold reasonably well...
Plus, being unique and original can be an asset if you play it right. A traditional romance publisher might not go for it, but there are plenty of ones who might.

That said, I would just caution against insulting your potential audience. Personally, I was married, had a job, an appt., and was preparing for my first kid at 23. (He showed up at 24.) "Angst" was something I left behind in highschool. My husband was engaged, had spent many years in the job force, lived a year in Japan, and was working on his JD at 26.

So to say that 23 yr olds aren't adults is pretty darn insulting. (And it doesn't exactly make me eager to read the book, you know?)
 

Ambri

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Granted, I'm not exactly impartial, having read the awesome manuscript in question :), but I think you could give it a shot as either woman's fiction or romance. In addition to the publishers suggested, above, you might try Carina. They seem far more willing to experiment than the print imprints of Harlequin.
 

Raula

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I don't know much about the genre, but I am part of that 'Boomerang era' along with many friends of mine, and I can see where there might be an appeal for this type of story as long as it's written well. I would try to reduce the angst though - the type of 'Boomerang' twenty-somethings that will want to read your novel will probably be the type who wish to be more like a twenty-eight y/o but are trapped due to financial circumstances. It might not fly if it's just a reminder of how immature they are still.
 

Alison_Kale

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So to say that 23 yr olds aren't adults is pretty darn insulting. (And it doesn't exactly make me eager to read the book, you know?)

I would try to reduce the angst though - the type of 'Boomerang' twenty-somethings that will want to read your novel will probably be the type who wish to be more like a twenty-eight y/o but are trapped due to financial circumstances. It might not fly if it's just a reminder of how immature they are still.

Those are good points, and maybe I misused the word "angst". I don't mean the same angst high schoolers go through, and I definitely don't want to insult the audience. I think I was trying to be more self-derogatory, tongue-in-cheek - I'm twenty-three and my friends and I spend an awful lot of time wondering "Will we ever settle down/get a real job/be happy/be successful?" Then again, we are mostly in the arts and unstable job markets (and in the North East) so we're a very narrow point-of-view. I was recently talking to a friend in a stable situation, and she did feel a lot more comfortable and less adrift. I recognize that there are people in different positions, and some people are starting families at twenty-three, but since I'm much more familiar with unstable twenty-somethings, that what I'm writing about. I certainly hope I never sound like I'm dumbing anything down for my audience! Especially when they're my friends/peers. That would be awkward.

I guess I was wondering if people outside that age bracket would pick up a book so focused on the concerns a millennial is dealing with, or if it lacked the same pull as YA or straight up adult romance.

Evangeline - I thought that was a great article. I liked the author's book, too.

(Thanks, Ambri :) )
 

pareimi

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Ellora's Cave has a newish line called gen-edge, for young twenties protagonists-- erotic romance.

My novella "Playing Along" is part of this line.

In their call for submissions EC said of the Gen-Edge characters, "Their job is probably just a job, not a major commitment or the most important thing in their life. Career paths aren’t part of their life plans yet."

This isn't immature, but it's in-between. Some characters in this age range may already be doing serious life/career stuff, but many are still in school or figuring out what they want to do. They may be looking for a HEA or they may just be looking for a HFN.
 
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