My Journey to self publishing success...

Status
Not open for further replies.

PeteDutcher

Twitter: @petedutcherjr
Super Member
Registered
Joined
Apr 19, 2011
Messages
498
Reaction score
19
Location
Bradenton, FL, USA
Website
www.facebook.com
...no, I'm not successful yet. Consider this my journal though. PLEASE GIVE INPUT.

I'm creating this thread to keep track of my experimentation as a self-publishing eBook writer. As I try different things, I will note their results here. Somethings might work, most will probably not work.

My starting point... (experience)
Basically at the bottom. I used to work in the comic book industry in the early 90s as a write, letterer and inker. In that time I made some firends in the industry, but haven't seen any of them in at least half a decade. I do talk with a couple through facebook (like George Perez and Angel Medina).

Other than that, I co-owned an online comic company years ago. We did not sell comics...we provided animated comics for free viewing on our website and averaged over 30k visitors per month...this was back around...1996? Maybe 95? My memory is very bad on that stuff now. We made money by selling 6 month spots of advertising within the comics...sometimes as part of a story even.

Cost to clients for 6 months was $4,000 and we made a bunch. This was before any other comic publishers did it. It was called CyberComix.com and we sold it after a year and the new owner went out of business later.

Now, as far as celebrity status, I will admit to being a geust at a few Orlando Meg Con conventions years ago...and the Cybercomix business had a special section there one year. It was also written about in newspapers (one of which I think is in my sig).

And finally, I owned my own design agency for over ten years. During that time I walked completely away from comics and writing. I even walked away from a Troma Movie Studios offer to produce the Tox Avenger comics (smacks head).

Last year, in May 2010, I disbanded my LLC Design Agency and started writing full time.

What happened then...
I wrote my first complete novel...it took me 9 months. I restarted it multiple times before finally deciding no more restarts. Work till its done and then adjust the complete piece. It was an 85,000 word novel. The first in a proposed series.

I started sending out queries.

No agents came calling...
Well, Marisa recently did...she asked for the full manuscript, but turned it down a month or so later, asking me to send me other manscripts when I complete them (so I can byepass the query process now).

That was cool.

And that's about it...
I am not popular. I've sold zero books as of two days ago. I am literally starting from scratch with nothing but a completed novel. I also have a measely 12,000 word non-fiction christian book about my testimony.

So here's the first experiment...sacrifice...
I did more work on my novel and got it up to 97,000 words...and then I cut it in half (or nearly half). The first one, "Jason's Faith" is around 47,000 words. The second "The Faith of One" is over 50,000 words.

I've read the advice. Many suggest giving their first book of a series away...or their first book overall. This makes sense, but I want to make money on both of my fiction books.

I've also read here and elsewhere that the $2.99 price for eBooks is much slower moving than the $0.99. It makes sense that the lower price would sell more often, but the profit margin is just too small. (what is it, like $0.35 per sale? That means selling 1,428 each month to average $500. Too much work, not enough profit. I would rather sell 1,428 books and make over $1,400)

The next step in my first experiment...
I put a free preview of my first fiction novel at the back of my non-fiction book. The non-fiction book is very small, so instead of selling it, I'm giving it away. Adding the preview at the end gives me an avenue of advertising...and in theory could leave people wanting to read my fiction novel.

So, last night I put all three up on Smashwords.com (here). The non-fiction book, entitled "Victorious" is free (with the preview its 16,349 words). It has just enough of a preview to get people to read the sample of my first fiction book.

The other two books are listed at $1.99 each, put up shortly after the "Victorious" book.

Why $1.99?
My early goal is to make a minimum of $1.00 profit on each sale...this means a $1.99 asking price. $1.00 minimum is a must. We have very little overhead as eBook self publishers. Eventually, I believe the $0.99 price will be frowned upon by buys and authors alike.

The results 24 hours later:
Victorious - 17 downloads (free)
Jason's Faith (47,399 words) - 4 downloads
The Faith of One (50,349 words) - 2 downloads

My Question
Can anyone tell me, since I'm a noob at this, on Smashwords, do they count the samples as downloads or only sales? Could the downloads actually be sales that have not registered through the system yet?
 
Last edited:

Sheryl Nantus

Holding out for a Superhero...
Super Member
Registered
Joined
Feb 12, 2005
Messages
7,196
Reaction score
1,634
Age
62
Location
Brownsville, Pennsylvania. Or New Babbage, Second
Website
www.sherylnantus.com
If you check your Dashboard at Smashwords you'll see a listing for "stats" besides each project. They'll give you a graph for sample downloads AND actual sales. If you check it says "paid and free samples" - so they're not actual sales.

If you have any sales they should show on the left side of the Dashboard in actual money amounts.
 

James D. Macdonald

Your Genial Uncle
Absolute Sage
VPX
Super Member
Registered
Joined
Feb 11, 2005
Messages
25,582
Reaction score
3,787
Location
New Hampshire
Website
madhousemanor.wordpress.com
My Question
Can anyone tell me, since I'm a noob at this, on Smashwords, do they count the samples as downloads or only sales? Could the downloads actually be sales that have not registered through the system yet?

Smashwords has two columns: Downloads (paid + free samples), and Books Sold. Those are only for books downloaded from Smashwords. Downloads from other bookstores (e.g. B&N) are reported whenever B&N gets around to doing it (you need to click over to the Sales and Payment History to find those numbers) and can trail the actual sales by months, with the money from those sales delayed even longer. They don't show up in the Sales column of the Dashboard.

So, samples are downloads and sales are downloads, but only sales are sales.
 

PeteDutcher

Twitter: @petedutcherjr
Super Member
Registered
Joined
Apr 19, 2011
Messages
498
Reaction score
19
Location
Bradenton, FL, USA
Website
www.facebook.com
Okay, cool, thank you for answering my question.

Got another one :)

If I upload the books to Amazon at the 70% royalty rate, and price at minimum $2.99, and THEN request price matching, will Amazon still give me the 70%?

Many thanks...hopefully this thread will help others as well.
 

merrihiatt

Writing! Writing! Writing!
Absolute Sage
Requiescat In Pace
Registered
Joined
Nov 5, 2008
Messages
4,001
Reaction score
477
Location
Pacific Northwest, Washington
Website
merrihiatt.com
Yes. Your Amazon royalty will be 70% of the actual price the e-book is being sold for. Don't forget there is also a delivery fee based on number of kilobytes (size of the download). Seventy percent of a book being sold for $.99 cents would be $.70 cents, minus the delivery fee.

There is no delivery fee when you opt for the thirty-five percent royalty rate.
 

merrihiatt

Writing! Writing! Writing!
Absolute Sage
Requiescat In Pace
Registered
Joined
Nov 5, 2008
Messages
4,001
Reaction score
477
Location
Pacific Northwest, Washington
Website
merrihiatt.com
You're welcome. Here's a link to the page at Amazon Kindle Direct Publishing where you can read more about price matching, and setting prices in general.
https://kdp.amazon.com/self-publishing/help?topicId=A29FL26OKE7R7B

One more thing, Amazon states they do not price match all titles. That is just something to be aware of. On the Kindle forums there are some authors who have been trying for months to get an e-book listed as free.
 
Last edited:

PeteDutcher

Twitter: @petedutcherjr
Super Member
Registered
Joined
Apr 19, 2011
Messages
498
Reaction score
19
Location
Bradenton, FL, USA
Website
www.facebook.com
BTW, Amazon fixed the upload issue. I uploaded them tonight. :)

merrihiatt, I love your avatar...can't wait till I have enough covers to do something like that!
 
Last edited:
Status
Not open for further replies.