I know there's a handful of members here who watch ABC's Lost, and so we might have a teeny tiny spoiler on our hands, although I don't believe it's anything to affect the main plot.
In May, Hyperion Books (ABC's sister company) is publishing a PI mystery novel by Gary Troup titled Bad Twin. Also in May, the characters on Lost are going to find the original manuscript for the book on the island, as if Gary Troup was one of the passengers on flight 815 who didn't survive the crash.
The cover of the book has a small label on it which says "Watch Lost on ABC." As far as I can tell, other than the advertisements, the book and the show have absolutely nothing to do with one another. And now, of course, we're spreading the news and advertising it even more. I'm also unsure if this ploy is more of an ad for the book, or for the show -- Gary Troup doesn't exist.
Characters on television read all the time (including one on Lost), yet it seems like the chosen books are already popular, like Little Women or The Shining or Watership Down.
What do you all think? Is it clever? Annoying? Will it catch on?
In May, Hyperion Books (ABC's sister company) is publishing a PI mystery novel by Gary Troup titled Bad Twin. Also in May, the characters on Lost are going to find the original manuscript for the book on the island, as if Gary Troup was one of the passengers on flight 815 who didn't survive the crash.
The cover of the book has a small label on it which says "Watch Lost on ABC." As far as I can tell, other than the advertisements, the book and the show have absolutely nothing to do with one another. And now, of course, we're spreading the news and advertising it even more. I'm also unsure if this ploy is more of an ad for the book, or for the show -- Gary Troup doesn't exist.
Characters on television read all the time (including one on Lost), yet it seems like the chosen books are already popular, like Little Women or The Shining or Watership Down.
What do you all think? Is it clever? Annoying? Will it catch on?
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