What is a POP (Pitch on Paper)?

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Trey

I've been asked to provide one to "d-guy" (headhunter) hired by some studio analysts and am not totally sure what it is. Any help would be appreciated greatly.
 

Writer1

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It's probably one page. Something like this...

TITLE...genre

Logline

Brief synopsis(2-3 short paragraphs)

Contact info.
 

Brian James

POP

I like that idea of POP, pitch on paper. Cut to the chase and leave out the kissing up.

I hear Joe Calabrese is pretty sharp with things like this. I was wondering if he or somebody else had an example to post.
 
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