Where do Baby Boomers buy their books?

Lavinia

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I am working on filling out the author questionnaire for my publisher. One of the questions is about special markets. They want to know what markets are appropriate for my book. I've defined my audience as military veterans/enthusiasts and baby boomers. I have several for the military side, but no ideas for the baby boomers.

What they want to know is where, other than bookstores and retail chains, would my audience shop?

For example, for the military side, I listed a few museums.

Ah heck, while we're at it, throw in the military stuff too. Can't have too many, right?

Thanks in advance,

Karen Fisher-Alaniz
 

DeleyanLee

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As a baby boomer and a reader of historical miltary non-fiction--I get 99% of my books (fiction & non) from Amazon. I've yet to be to a bookstore in the last 15 or so years that has anything close to a decent selection of anything historical, period.

Don't know if that helps or not.
 

Haggis

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Boomer and veteran here.

Yes, bookstores, of course. But I also buy online, and I've been known to buy audiobooks as well. I also buy digital books, but I sincerely doubt many non-writing boomers do.
 

Royal Mercury

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Well, as a boomer, last non-bookstore, non-online places I remember buying a book at were, a grocery store and a trade show.
 

PinkAmy

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I shop at half.com for paperbacks because I'm cheap. I'm going to dip my toes into e-books soon. Most of my friends are still reading hard copy books, but a few have gone digital. They usually shop at Barnes and Noble or Borders offline and amazon online. (I'm towards the end of the baby boomer generation).
 

johnnysannie

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I'm on the tail end of the boomers but I buy the majority of my books from Amazon.com including both actual books and ebooks. I buy a few things at chain bookstores when I happen to frequent one and from indie bookstores although they're not common any more where I live.
 

PorterStarrByrd

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I'm a boomer ('48) and many of my friends and I get as many used books as we can from used book stores (Powell's in Portland OR is the best, is on line, and DOES carry new books as well.. might be worth mentioning for your questionaire) Then Abe Books on line. Most of that won't help you much, and won't do me a whole lot of good when I publish.

Don't forget airports

Other than That I use grocery stores and the big chains.. smaller stores don't (can't) give you the price breaks. Remember a lot of us are retired (retiring) and watch our pennies.
 

Ari Meermans

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Another boomer, here (60). Since you'd only be interested in where we buy recent releases, for me, they are:

Amazon
Bookstores
Airports

I buy both print and digital, but I don't buy audio.
 

Lavinia

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Thank you for all the suggestions. I am a baby boomer too, though like a few here, I'm on the tail end. I barely made it...lol. I should have mentioned that the book will already be available in independent bookstores, chain retail stores, and on internet sites like Amazon.

They are asking for non-bookstore and non-usual places.

The publicity/marketing team will be working on this too of course, so hopefully they'll come up with more than I have. But you all have given me some great insight. It will be released as an ebook on the same day it comes out in print.

I hadn't thought of airports.

I've learned that as an author, one of the least beneficial places to sell books is at bookstores.

I just had a thought. Has anyone had any experience in military PX's? I wonder if they have books? I wonder if you could do signings there? Maybe. Hmmm...this is all a little overwhelming.

By the way, I do most of my book buying at our local indie bookstore. They are small but offer a discount if they don't have the book you want in stock and you order it. For online, I use Powells.com. It's the largest indie in the country and is in Oregon - I live in Washington State, 10 miles from the Oregon border. The nice thing about Powells is that they often have the book in many different forms of "used."

Thanks again for the ideas, and keep them coming! ~Karen
 

PinkAmy

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Not sure this will tap into baby-boomers, but have you thought of college campuses and approaching history professors about using your book for their classes.
 

PinkAmy

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No, I hadn't. Good idea! Maybe even high schools? My son is in high school. Thanks!
You could offer to do a reading at his high school (if he'll let you, LOL) for history class or even for a writing class.
 

alleycat

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I'm a baby boomer. I buy 90-95% of my books from Amazon these days, either directly from Amazon or from one of their Marketplace sellers. The rest I buy locally or at library book sales.

I also buy too many books, which is probably common amongst the members here.
 

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My dad is a baby boomer (70 yo) and he gets all his books from Amazon. He probably hasn't been in a book store since Mom died (nearly 2 years ago).
 

Royal Mercury

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My dad is a baby boomer (70 yo) and he gets all his books from Amazon. He probably hasn't been in a book store since Mom died (nearly 2 years ago).

First boomer was born in 1946.
 

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I just had a thought. Has anyone had any experience in military PX's? I wonder if they have books? I wonder if you could do signings there?

I am unable to remember the source, but I remember reading about a man who made great sales by giving readings on military bases (in PXs? I'm not sure). This would definitely be something to investigate.

Also, what about bookstores at national parks and monuments? Probably easier if you were writing about the Civil War or the Revolutionary War since there are plenty of sites in this country, but depending on where your dad served, maybe there would be English-language souvenir items, books included, at related battlefields/cemeteries, etc., abroad.

Might Kiwanis or Rotary clubs be interested in having you do a reading from the book? If so, perhaps you could have copies with you to sell.

I think the crucial question in all this is whether you expect your book to appeal primarily to women (the big memoir readers) or to men (the big military history readers). (I'd get your publisher's opinion on this, too.) That will have a big effect on the places where it is likely to sell best.

As for me, I just squeaked in as a baby bloomer and when I purchase books, it is almost always in brick-and-mortar bookstores (I want to kick the tires and I love browsing). When buying books as gifts, I sometimes buy online. All that said, I am a very heavy library user. Being a fast reader, I could never support my book habit otherwise.
 

veinglory

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I wouldn't snub bookstores too quickly. I am not a boomer but I buy books for some people who are, specifically a couple of the male persuation who only read non-fiction. And I tend to get them at Borders. One reason is that I know nothing about the subjects they read and I can get staff there to help me.
 

Lavinia

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Thank you, everyone. I just got a look at the cover of my book. Definitely geared toward female. Most of it is quite feminine but then at the bottom there is a photo of Dad during the war. I publisher said, as did someone here, most memoir sales are to women. On top of that, women buy 70% of books that are sold. So, yeah...my audience is women with a slant toward military as well. The thought is that women will read it and then give it to their man (husband, father etc).

So, now I"m wondering about military wives. The experience of PTSD and the healing journey my father went through might be helpful to spouses of veterans. But it is also about a father and daughter reclaiming their relationship.

I meet with my publisher in 10-days. I'll know a lot more then. I just want to be sure that I have something to offer too. Thanks again! ~Karen