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"Thanks to our customers, we achieved two big milestones," said Jeff Bezos, founder and CEO of Amazon.com. "We had our first $10 billion quarter, and after selling millions of third-generation Kindles with the new Pearl e-ink display during the quarter, Kindle books have now overtaken paperback books as the most popular format on Amazon.com. Last July we announced that Kindle books had passed hardcovers and predicted that Kindle would surpass paperbacks in the second quarter of this year, so this milestone has come even sooner than we expected - and it's on top of continued growth in paperback sales."
MSN Article:
Since the beginning of the year, for every 100 paperback books Amazon has sold, the Company has sold 115 Kindle books.
MSN Article:
The numbers are mind boggling: the U.S. Kindle Store now has more than 810,000 books including new releases and 107 of 112 New York Times bestsellers.
I heard this news on the morning money report. It means exactly what the OP thinks it means. The number I heard was that for every 100 paperbacks sold, Amazon has sold 115 Kindle books.

Bottom line, they sell more Kindle format books than any other format of book.
Ebook sales are soaring everywhere, not just on Amazon. When major publishers including Dorchester are issuing ALL new releases as ebooks first, it's obvious that this is more than just a fad or flash in the pan.
Amazon cheats on their reporting. They count freebies as a sale, so you can't compare 115 kindles books sold to 100 paperbacks sold. Also take into account that many Kindle books are priced 99 cents to a few bucks and your not comparing apples to apples.
Amazon cheats on their reporting. They count freebies as a sale, so you can't compare 115 kindles books sold to 100 paperbacks sold. Also take into account that many Kindle books are priced 99 cents to a few bucks and your not comparing apples to apples.
Another thing Amazon does not note is that many of the paperbacks are self published offering which are not big sellers anyway because they are mostly overpriced.
I am not saying Amazon has not done well with the Kindle after 3 years, but we all know Amazon lives on a different cloud...![]()
I don't know what e-reader you have, but when I shop in Kindle's bookstore, most of the books are not .99 cents. They are 9.99, the average price of a paperback. Those are the self-published ones that are often .99.
Apparently there's no way to search by price on the Kindle. Seems odd, if Amazon is pushing for lower prices.
As people said before, and as it was reported in the Bookseller yesterday, Amazon has fiddled the figures.
Amazon cheats on their reporting. They count freebies as a sale, so you can't compare 115 kindles books sold to 100 paperbacks sold. Also take into account that many Kindle books are priced 99 cents to a few bucks and your not comparing apples to apples.