Titles, titles, titles... Let's see...I forget what my batting average is with HQ and titles.
But in a nutshell - no, we don't pick 'em. Sometimes, we're really lucky, and we get to keep our titles. (Which we usually make up with marketing in mind if we want to have a snowball's chance of keeping them... <G>) Sometimes, we're lucky, and they pick one of our alternative title suggestions -- one that we don't hate too much. Sometimes we're lucky, and someone else comes up with a title that we didn't think of and really suits the book. Sometimes...we're not lucky at all. <G>
Here's my track record:
The Baby Plan - my title. Hero was an architect who wanted a baby. Fit the line, fit the story. Go me. <G>
THe Mommy Plan - soooooo NOT what I called that book, which I called Firefly Wishes. (I still say it would have sold a lot better with that title on it.) THey retitled it THe Mommy Plan to connect it with my first book in readers' minds.
WHose Child? - not my title, not even one I suggested, but I loved it, and it really fit the book.
The Pregnancy Test - my title that I got to keep. Wooohooo. (I think. LOL. Maybe I'm misremembering that one. I know I called it by the hero's name for a long time for wont of a better title.)
A Kid to the Rescue -- not what I called it. I called it A Real Comic Book Hero, which my editor and I shortened to Comic Book Hero. Marketing hated it. I was very unhappy with this title when my editor emailed it to me. It wasn't one of the 50 options I provided, and I felt that the title trivialized the story inside the book, gave the reader the wrong impression. I DID manage to get the ! point removed. (It was supposed to be A Kid to the Rescue! Pitched a fit about the exclamation point because again, I thought it gave the wrong impression, plus my editor and I had gone round and round about some of the exclamation points inside the book. <G> (I had a kid talking excitedly. <G> He got exclamation points. I told my ed if they had to go INSIDE the book, the one in the title had to go, too. <G> And it did. Phew.)
The Family Plan -- I called it A Family Recipe. The hero is a chef. I'm a bit put-off by this one because...seriously, marketing people?? I got the marketing word FAMILY in my version, too. I really, REALLY want to know why The Family Plan is superior to A Family Recipe as far as marketing and titles go. <sigh> (Obviously they chose PLAN to tie it back in to my first two books. Which are not related to this book. Makes sense, yes? No? LOL.)
I don't write billionares or virgins, so I haven't had any of those in the titles. I do know Super is trying out some more "mainstreamy" titles right now -- and I promise you, if those books sell lower than the others in that month, they won't keep doing it.
The Title Game.

It's always fun.
Susan G.