pixiejuice said:
Well, that's not quite what I was asking.
Suppose you are a best seller in both situations... is it better to get the big advance up front, or small advance and then royalties... is there any difference at all???
Pixie,
It's always nice and very tempting to take the money up front and run. The trouble is, you just can't tell in advance what is going to happen, how readers are going to behave. That's why I answered the way I did. In the long term, I think it's far better to get a small advance and build yourself from book to book. If I had the choice, and could afford it, ie money was not an issue for me, that's what I'd do. I'm going to look for an article by a British agent which illustrates what I mean; it talks about authors who get huge advances, but after a few years nobody has ever heard of them. You don't want that situation.
The trouble, is most people, when they are offered a huge advance, immediataley see themselves as having already "made it". They just don't realise that that is no guarantee at all; that the book might yet fail on the market - and that is death to you as an author with that publisher, and generally, with that name.
It's true that if you need quick money, then you probably have no alternative than to take the huge advance.
I think the best solution would be if , say you are offered that five or six-figure advance, to make very sure that the marketing budget is appropriately high, and work your *** off to get people to buy the book. There's a lot of talk of word-of-mouth, but in my experience, when a book comes out, nobody's going to buy it if it's on the back shelves. Word of mouth needs a certain momentum to begin with and it's simply not going to happen unless enough peole read the book from the moment of its release. That is very difficult to manipulate, with hundreds of new books coming on the market each month. Why should they pick YOURS?
OK, to answer your question absolutely specifically, I'll tell you of my own experience. My first novel, Of Marriageable Age, got a very big advance but never earned out. That publisher doesn't want to know me.
The French translation of the same novel got a tiny advance, but became a best-seller in that country. In the long run, it has earned me more than the British version, and I could live from those royalties quite comfortably for a few years, as well as from royalties from the second novel, and the French publisher is desperate for a new book from me.
Whereas in Britain I have to start all over again, probably with a new name. Given the choice, I'd take the French version, if I could afford to.
(Of course, it would be even better to get the money up front with a high advance AND become a best-seller, as far as making a living is concerned. But you simply don't know that beforehand, when the offer is being made.)
Usually, if you did get a large advance for your first book, you can also get one for your second and third books: publishers are eager to sign you up for these even BEFORE the first one has gone on the market. But if the first one nose dives then your situation is even worse; whenthe second one comes out they are scared to put marketing money into it, that one nose-dives too, and you can just forget the third one. That means that THREE books have not earned out! They hate you!
So you see, it's necessary that you keep your head screwed on tightly when offers are being made. Don't be seduced by high advances, and don't get euphoric thinking you're the next Stephen King. The very opposite can happen. Be careful. I would try to work out a deal with a publisher if I got such an offer; perhaps arranging with them to take less money myself and for them to put more into the marketing; at the same time letting the word out that did get a large advance, so that the media takes an interest in you.
The trouble is, I simply can't afford that option any more.
Hope your question is answreed better now!