I'd bet I'm not the only person here who is shy when it comes to book promotion. I hate having my photo taken, and I find writing an author bio is just as painful. But I found submitting a short story to L&SR and mentioning my novel in the bio easy. http://longandshortarchives.blogspot.com/2009/04/when-dreams-come-true-by-jenny-schwartz.html

It gets easier every time.