I hope you all don't mind a true newbie-type question. I understand the whole concept of blogging and I've read several. However, I don't get the connection between having a blog and how it helps you get published. I have heard things off and on about how publishers want you to "have a platform like blogging", but I can't seem to wrap my arms around what exactly that entails.
For example, on CNN yesterday, they were talking about a DC intern who had an affair with a senator and gave daily updates about the affair on her blog. Anyway, the girl supposedly got a 6 figure book deal and her blog was what made the difference. My question is....how? Didn't her blog just give away the content of her book?? Is the blog going to be taken down now that a book will come out? Or is it somehow supposed to support the book? Is it that blogs are like a "test market" for ideas, and once you see how many hits you get, you can market that to a publisher??
Sorry to sound naive about all this. I just don't get the importance of the blog since anyone can do it. On a Judging Amy rerun, Donna has a blog all about which side ants fall over on when they are drunk. Some blogs are book-worthy and some aren't, I guess.
Any thoughts on this?
For example, on CNN yesterday, they were talking about a DC intern who had an affair with a senator and gave daily updates about the affair on her blog. Anyway, the girl supposedly got a 6 figure book deal and her blog was what made the difference. My question is....how? Didn't her blog just give away the content of her book?? Is the blog going to be taken down now that a book will come out? Or is it somehow supposed to support the book? Is it that blogs are like a "test market" for ideas, and once you see how many hits you get, you can market that to a publisher??
Sorry to sound naive about all this. I just don't get the importance of the blog since anyone can do it. On a Judging Amy rerun, Donna has a blog all about which side ants fall over on when they are drunk. Some blogs are book-worthy and some aren't, I guess.
Any thoughts on this?

to the Cooler!